On the optimization and development of SEO in sharing tourism websites

Absrtact: Blink of an eye 51 golden holiday is coming soon, all kinds of tour website's visit quantity after Qingming Festival leave again will enter a climax period. With the steady development of China's tourism industry and the continuous development of Internet technology, tourist attractions and related

Blink of an eye 51 golden holiday is coming, all kinds of tourism web site traffic after the Qingming Festival holiday will enter a climax period. With the steady development of China's tourism industry and the development of Internet technology, tourist attractions and related departments have been building tourism websites to attract more visitors. But very characteristic is, the traveling website is not all year round, 365 days will have the ultra high traffic volume, this period has divides into the off-season and the peak season, as well as each kind of gold holiday. Therefore, it is not easy to do a good job of tourism site, then the tourism site how to optimize the SEO, can be in the tourist season, in the rankings of the top ranking, or in the off-season when the tourism can be stable development, have a certain amount of visits? Next I will be from several aspects with colleagues on the sharing of travel site SEO optimization development.

Increase the user experience new mode, enhance the website pro-people degree

Since the beginning of 2013, the user experience in the SEO optimization of the proportion of increasing, and even in the construction of individual websites has been dominant. Therefore, in order to allow travel sites to increase the number of visits, so as to gain profits, grasp the target users to improve the user experience has become the key to SEO optimization of tourism sites. In addition to the previous Message board, forum procedures, customer service, etc. to enhance the user experience of the model, we can also add a few new models, such as the question and answer model, it is to imitate the Baidu know and third-party platform of the question and answer model, which is very high experience for users, through the use of the answer to ask questions and answers in the plan to set up a good question and answer , of course, questions and answers can be defined, keywords, anchor text can also be arbitrarily added, which is a good opportunity to optimize the site. This is conducive to customer service when the busy time to solve the user problem, for recurrent problems or often used by users of the answers, we can put their logo bit recommended questions or praise the answer, which is also conducive to the next batch of users to visit and extract travel information.

Discerning the key words, creating long tail optimization

For keyword optimization is not only in the tourism site has an important position, I believe that in other types of sites also occupy a certain proportion. So it is very important to optimize the keyword. But the keywords of the travel website and the keywords of other kinds of websites are not always strong regional and time, at different times there will be different places suitable for travel, such as users in 51 want to travel to Fuzhou, if your site keyword is only "51, travel", will give users a huge amount of reading, which is not conducive to retaining users, You can create the characteristics of the long tail keywords, such as "51, Fuzhou characteristics tourism", to join the destination of the key words, is what users want.

In addition, because of the characteristics of tourism, with a very large number of travel routes and also a long-term travel or short-term travel, so your site's keywords can continue to carry out long tail keyword optimization, such as "51 Fuzhou Ancient History and culture 3rd Tour", "51 Fuzhou Pingtan Day" and so on, The specific tourist routes in the key words in the specific display, will allow users at a glance, very clear feeling, but also conducive to the user's next visit. Of course, in addition to the key words of tourism routes for long tail optimization, other relevant key words should be corresponding to the long tail optimization, such as travel time, travel prices, travel agencies, etc., but this in the workload has a certain degree of difficulty and burden, so the seoer should be based on tourism resources, the actual situation Avoid causing unnecessary waste of human and material resources.

Pay attention to content quality Update, create unique tourism page

A lot of tourist sites for the moment to attract users, in the beginning to do the site at the time to make a huge amount of design a magnificent website page. But after a period of time will be found that not only does not increase the number of visits, but every situation in the light of the day, this crime is a major tourist site fatal point, that is, blindly pursue gorgeous appearance and ignore the overall design of the page and the quality of the content. This flashy web site, although in the short term to attract a large number of users of curiosity, but no real material is ultimately unable to retain the user. So when we're doing travel websites, to pay attention to content quality, timely updates, while increasing the coverage of the relevant vocabulary, such as in Shanghai, Wang want to go to Fuzhou tourism, in addition to travel routes, time, price and other content, appropriate to increase the corresponding travel strategy, and to visit Fuzhou Travel diary. Of course, the appearance of the portal is also beautiful design is necessary, but our site is not a vase, but a really useful, unique travel site.

Summary: Good mountain good water scenery, we have to do is not only the satisfaction of tourists, scenic beauty, more importantly, our travel site can be better development.