On the optimization of website path and inner chain

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Site URL and the quality of the internal chain optimization in the overall optimization process is a key factor, I believe you webmaster are deeply experienced, the following and you talk about the site path and the optimization of the chain.

1, the URL should have the goal and descriptive, the URL as short as possible, to the specific content page one by one correspondence, convenient forever record and judge. Because if a page has multiple URL addresses, then se selected path may be different from the genuine, the weight is only given to SE Select this path, then the original URL address weight will be lost, and in the chain when the transfer to the weight of the page will be dispersed, The external chain is Baidu evaluation of your site weight of an important factor, then this will affect the ranking of the page.

2, outside the chain of a variety of URL paths caused by the dispersion of weight if already exist in this case, then you need to be some other URL path, do 301, redirect to the genuine URL

3. Does the dynamic URL path need to be static? While the technology is becoming increasingly powerful with SE, dynamic URL addresses can be identified, but prefer static. The URL address of the proposed website is set to static or pseudo static.

4, within the chain structure: Website delivery form: Home-Directory page-content also, if the home page has links to specific pages, then this specific page to get the weight will be relatively high, then the weight of the page is also relatively high (the weight of this page is obtained: The weight of the first page passed the Weights + directory pages passed weight), This is beneficial to the specific page ranking. So in the website layout above, suggest to put some important content page, do a guide link on the homepage.

Baidu gives us a few suggestions to build a station:

1, the website should also be a network structure, each page on the site should have links to subordinate pages and related content; The homepage has the link to the catalog page, the table of Contents page has to the homepage and the ordinary content page link, has the page to the Superior catalog page as well as the homepage link, the content related page mutually has the link

2, Baidu suggested that we add navigation to each page, and to the navigation bar to do breadcrumbs, and in doing this breadcrumb navigation, to note that different categories of columns do not link to each other, such as a site is divided into a, B, C 、... Multiple classifications, then A1 and B1 These unrelated pages do not link to each other.

Overall: The inner chain is not how powerful you are, but whether your structure is clear.

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