On the problem of website traffic and conversion rate

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This period of time is very busy, has not sent a few articles. Today again, to talk about the site traffic and the conversion rate of the site, and the relationship between them, hope to help you better understand, so as to improve the use of good web site traffic, so that our web site operations more outstanding.

In peacetime work always meet many customers and friends for the site's traffic and worry. Traffic, site traffic, the site's IP traffic, and even what window flow, may not be what you do the Internet to understand things. Generally speaking, traffic----plainly is the site's access times and depth, that is, we often hear the IP and PV. What does IP and PV have to do with it? There are still a lot of users (ie, customers who buy our traffic) that are confused and ambiguous and confused about what they are. IP is each relatively independent access address, each access address does not represent the same IP, and PV is the number of pages to visit the site. It is clear that the independent IP traffic is not including PV, and pop-up traffic, that is, through the pop-up window of some portals to attract traffic, these traffic is a real visitor clicks, as to whether or not to bring PV or can bring customers trading behavior? That is the problem of the conversion rate of the website that we want to talk about later.

There are many traffic demand people often ask me, what is the effect of traffic? Will buying traffic bring profits to my site? Here we want to separate speaking, one is those general site, here refers to the corporate site, online stores, Taobao and other sites, and the other is those who make the Web site. The former web site traffic will increase the ranking of the site before the test, that is certain to promote the role, but is not an absolute factor, ranking upgrade before the test, but also to bring more traffic, in short, a virtuous cycle, which requires a certain period of time. and the latter, unless the traffic does bring him a click on the content of the advertisement to generate actual revenue, the market also has a similar flow machine, but the majority of the resulting is a single flow, that is, the same IP head, many for the false flow, even if you brush 10,000 IP, in the same business day is only an effective click. OK, now we can say the transformation of the site, the site transformation, is the site's profitability category of problems, or the premise is how to make visitors into the transformation of customers. Conversion rate, as the name implies is the probability of website transformation. The conversion of a website is not necessarily a transaction that generates money from a website. The transformation of the website is a category of things, such as: visitors to your Web site collection, generate two visits, bring advice, web site messages or suggestions, the behavior of buying transactions, the publicity of your site, etc. can be said to be the transformation of the site. If you understand these problems, you will not ask why the IP did not give my site to bring benefits? More can not casually die conclusions, hehe.

Of course, said, I often stressed: for the new site, no matter what the nature of the site, traffic is critical, no traffic, the site can be said to be a dead site, but we also pay attention to the flow is not the more the better, have to follow the site's use of the situation. In a word, website traffic and the conversion rate of the site should be proportional to the direction is right.