On the ten misunderstandings of local portal operation

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1, traffic does not come out, my site is not attractive places

First of all to understand the value of the site and positioning, the site is relying on what can have traffic and attract people, traffic is the site by netizens concerned about the level of indicators, netizens are concerned because there is demand! We know the needs of local netizens, then we meet these needs, nurture some needs, guide some needs, The website has its value.

First level, the need for information inquiry

Second tier, the need for life information

Third tier, demand for consumer information

Fourth floor, localized information and entertainment needs of friends.

Do our unique service, do what we can do and local netizens like.

2, search engine and I "against"

How the search engine works. To provide users with the best answer to search keywords, we provide the best answer search engine will have a good ranking

Myth 1, the information just went up anxious hope to see good rankings.

Myth 2, Customer marketing, the search engine is included in the results of sales selling point, this is wrong.

Search engines are just one of the results of our service.

3, place small, nothing good to do

The city is composed of individuals, everyone has a large number of information needs, our goal is to meet the city inside everyone's network information needs, I believe that each ally has a lot of information needs, but the network did not give us the answer, this is business opportunities.

After solving the demand, we can replace local TV stations and various media

4, business is not good, local businesses are very stingy

The reason why the business is not good is to ask a few questions

4.1 Do you understand the selling point of your product?

4.2 What do you do for your customer to purchase your product

4.3 You buy products to make more money, or to give customers a little more service

4.4 Do you have a customer tracking service and post maintenance?

4.5 Can you provide customers with optimization advice and provide better solutions?

4.6 Can you let the customer miss you?

5, hiring is difficult, or recruit come in will not work, cannot produce the benefit

5.1 What is the real purpose of recruiting?

is to help us expand the market or open up the market

5.2 Help the Business manager delimit the execution path?

5.3 Do the business managers understand what they do to their customers?

5.4 Business Manager is our employee or our friend how did you treat him?

5.5 Does the business manager have his own ideas? What is his career pursuit and what have you helped him to do?

6. Do I make money first or do the content first?

6.1 varies from person to person, depending on the perspective of the project and the ability of their own funds

As a long-term, you can do the content first. If money is limited, focus on business development

6.2 Business and content is complementary, do business is to do content, do content is doing business, do not get into a dead

Sell a yellow page or a merchant treasure that is content is also profit

7, I can see a lot of problems every day, but I can not solve the problem

Successful people must have the mentality of success,

What kind of person can succeed, why he can succeed.

People are always faced with a situation, some I can change, some are I can not change, and the winners do not complain I can not change, but to do things I could change. I believe I am more stupid than others, but I can spend more time on one point, so I do better than others, so I can achieve success and return.

8, I have a lot of views every day, but I do not progress every day

Is it the idea to decide whether we succeed or not? The winners say that 1% of the idea of 99% perspiration. The idea is not what, the key is who can achieve their own ideas?

9, to do the site is a personal hobby, or career pursuit, and ultimately become the first element of the local? I did it early, is my product better, is I have more business mind?

First, we have to judge whether the industry we are engaged in should ultimately be corporate or personal.

The answer should be corporate behavior, because only companies can provide a stable and more professional service in order to be better in the market and provide a stable service.

The main point of the first portal, for the Allies is persistent, and continuous learning to explore, smart people with stupid methods. Because we are already in it, there is no need to judge whether to do it. We have to do more than any other person in the city, invest more time, energy, and even more capital, then we will become the ultimate winner.

10, do the website really will be very profitable, need to invest how much, can make how much, investment return period how long? How will the network develop in the future?

Website will make money, because it can meet people more information needs, now because we are not strong, when we are strong, customer approval, our site is quite local TV + local newspaper

How much to invest, how much to earn, how long the return on investment, depending on their different markets, but from now on, the local portal spring in the next 3-5 years will surely usher in spring.