Operation of "troika" in community operation

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I myself, according to a year of community operation, the three key elements of community operation called "Troika", they are: User operations, content operation, interaction.

These three elements, you have me, I have you, each other has countless relations, do not believe, and listen to me one by one.

Let's talk about the "troika" of "User operation":

(i) Composition of community users:

Normal community users generally by tourists, members (sponsored members), moderators (including the Super version), administrators, Supervisors (inspectors), robots (pure advertising generation) and so on.

The world's people and things are not absolute, only relative. Community participants are the same, usually tourists also have robots, and now I specifically to the robot, such as a separate category, so that the normal community participants and the abnormal community participants divided into a little more obvious.

(b) The user system analysis and operation tricks:

① Visitors:

This group is a fairly high proportion of the community, and it is a group that we spend energy and wisdom to transform.

Operation Tactics:

1 The use of good community plug-ins, there are many excellent guide plug-ins, DZ applications have, such as the A5 community, the bottom of the Guide page, I feel very human.

2 to some earn money, incentives and activities to achieve eye-catching, prizes can be a little better, such as the establishment of the community can give domain name/host/QQ members and other activities.

3 visitors can touch the plate to release a number of dry goods, high-quality posts.

4 quality of the core set of privacy, so that people feel very mysterious, if there is a good quality of posts and resources, it will greatly inspire visitors to register as members of the power.

② Member:

Such groups are the intermediary forces of the community, the daily 90% of the paste is their production, their existence, is the result of long-term management of the community, but also a cultural accumulation, it must be well managed.

According to the degree of activity and the degree of contribution, we can classify them as a general member/core member/VIP member.

General members: Their daily stickers are not much, they have the following sex, guidance is very important. When visitors to the general membership, we must do a good job in the early guidance.

Core members: They are the figures that you often see in the community, the most active group, and the main contributor to daily stickers, and a little more for rewards.

VIP Members: This group is a major contributor to community profitability. Such groups have a particular approach to their operations.

Operation Tactics:

1 General members should do a good job in guiding, you need to put the membership level, management level, activities, etc. to do a centralized summary, placed in the bright eye position, and actively do a new member to guide the work, so that they know the situation of the community, what the community, their upgrade will be how difficult, should be at a glance. When the new activities come out to the first time notice, when the core members post more than using a number of plug-ins to call the general membership, so that they actively participate, in short, everything let them all move up.

2 Core members as a contributor to daily stickers, so we have to do more communication with them, especially in response to the establishment of a number of incentive system when more biased to them, daily activities can be rewarded according to online time, in the community registration time, daily posting volume and active degree to decide on all aspects; For quality articles must be timely reward, More rewards. For some long-term old members must be more than a similar medal for the distribution of things, such as the elder medals and so on

3 VIP member, they are community profit contributors, appropriate to give some privileges, especially some private sections, so that they can feel the value of money, the community out of the book first time, some activities have priority privileges, early I think not necessarily issued a lot to promote such a composition of the main structure, The latter can be distributed according to community development.

③ Moderator (Super Moderator):

This kind of group, we must be not unfamiliar, every day in the community can see, want to delete who posts to delete the post, who would like to cover the IP of the Ip,ad advertising nowhere to habitat.

Is this really the case? You have no right to be a moderator, I have experienced in the community from the moderator-Senior moderator-the super moderator step by step, now with the title of Super moderator do the job administrator do. Along the way, see too many into the version, leaving, the highest peak when we have 15 moderators, now there are about 7. They are often misunderstood and wronged in the community. Wearing million people admire the beautiful halo missing do the most tired thing, a day a post audit, found that sensitive words should be deleted in time, these are boring.

We should remember that most moderators are not paid, most moderators are part-time, interested.

So we can understand later, many support moderators, super version of the work.

Operation Tactics:

1 A little more material rewards, these rewards do not have to do too much money, courtesy light affection heavy can.

2 more humane measures, especially management, after all, we are the spare time management, he should do things well allocated.

3 The day-to-day work is good or bad to follow: Discuss---Operation---Check the nuclear---correct---again discuss.

4 for often lax management of the moderator, to timely QQ and other means of communication, timely understanding of the reasons.

5 regularly convened moderator meetings to discuss the size of the community issues, more to the version of the speaker, do not engage in a speech.

④ Administrator:

The top of the table is that the members of the poor Dick want to sit in the dream. I think it's more of a responsibility.

Here only a word to throw: look at the overall situation, the management of good people, do not backseat, listen to more questions.

⑤ Supervisor (Inspector):

These are part of the management layer, said in a straightforward point is the supernumerary personnel, this group I think we can take part from the core members, but the selection of personnel must choose the responsible person.

⑥ Robot (Pure advertisement creator):

There are repetitions in this group and in the visitor, I just say the person who participates normally. Their arrival is nothing more than publicity, some of their own web site to increase the chain of publicity, some of the company's leadership, as well as the promotion of their own software, of course, and fraud.

Operation Tactics:

1 strictly put a good door, any sensitive topics are deleted, the existence of the community is always the first place.

2 separate a piece of area, guide them to send, more reminders, can be a community short message, can be a post reply, this is our usual attention to management, you do not remind, separate the posts next time they will come.

3) Timely transformation, due to the normal participation in the people, there is operability and can be guided, we just do the relevant transformation measures can be transferred to them, for example: we can do post awards, how many posts you send, reward how many community coins or virtual, so as to increase the amount of paste and transformed this kind of people.

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