Operators campus to tackle new users flying into the mobile killer

The arrival of the new semester led to the annual operator war, http://www.aliyun.com/zixun/aggregation/2272.html "> Three operators each surprisingly recruit, but it is surprising that China Mobile" fly a letter " The free SMS function became the "killer" of the new network. has been regarded as a free text message only to increase the user's sticky letter, has become a mobile attract students the biggest factor in the user.

To NetEase Science and technology editor to several Tianjin universities for example, in a university campus, everywhere are the three major operators of the propaganda banner, an operator even occupied a school office as a temporary business hall. Mobile has no large-scale publicity, but the new students choose China Mobile Network is the most users.

NetEase Technology got the new two-Class student contact form this year, which records the number of mobile phones registered by students. One class, 31 people using mobile phones, 9 people using a mobile phone, another class 30 people using mobile phones, 3 people using mobile phones.

One is responsible for the reception of the 2010-class students told NetEase technology, in order to work conveniently, the youth League and the class responsible for each other must add a letter, frequent use of flying letter contact. The school's most of the seniors use mobile phones, so the class cadres require students to each other to send letters, through the letter sent class notice.

In the office of the College Youth League, working computer hangs the window of the letter-flying client, the above neat according to the class unit, classified storage 07 and 08 classes of all students and 09 class head of the number. Class cadres of mobile phone message inbox, from the school notice are all sent by flying letters. In this school, the class cadres by flying letters to the client at any time to send a mass message class and school notice, has long become a practice, students and teachers are unwilling to change their use habits.

According to the Beijing Morning Post September 6 News, a Beijing university "relevant officials said students have the right to choose to use any mobile phone number, but other numbers inconvenient to use ' fly ' reasons for many students actually have no choice." Therefore, the phenomenon of choosing mobile business because of flying a letter is not only Tianjin, but also the universities in Beijing.

When China Mobile launched its letter in 2006, most of the comments also defined as a QQ follower or challenger, focusing on the impact of flying letters on the instant messaging market, few people realized that free text messages for users to choose mobile services played a huge role. Today, the letter has become a move to attract campus users, maintain the user's sticky "killer", classes and students because of the map convenient, and even acted as a mobile "obligation propagandist." The strategic significance of flying letter business in Mobile has already been embodied.