Personal insights into the operation of the travel industry website

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I in Hunan Zhangjiajie engaged in tourism industry, witnessed the number of Zhangjiajie tourism industry from several years ago a few rapid surge to now more than 700, growth so quickly, the competition is so fierce, there will certainly be a considerable part of the site will gradually disappear, here to say their own tourism industry site, some insights, Hope that you can enter the tourism industry to help and understand (personal to Zhangjiajie tourism network zjjok.com, has been a period of attention).

Zhangjiajie tourism industry at present the overall characteristics of the site:

1. Numerous websites

Basically a travel site, will have: travel routes, hotel reservations, ticket inquiries, guides, car rental, gallery, travel notes, meetings, folklore introduction .... There are a lot of sections, but the real profit point of the place, or only concentrated in the 1-2 sections. such as Zhangjiajie tourism Network This site, the main sections are: lines, hotels, meetings, ticketing, company introduction, the secondary plate more, to more than 10 a very complex, and this kind of forum many phenomena in Zhangjiajie is very common, and even became a standard of their construction site, that all-inclusive is "kingly", Visitors will agree with the overall characteristics of the site.

In fact, most visitors to see such a site, will choose to leave, why? Because at a loss, they are difficult to quickly find their own content in a website, clear columns and content is the tourism site to attract users and tourists key. On the other hand, the limited energy and resources spent on highlighting their information update fast, content perfect, more humane work, the benefits are not the same.

2, does not pay attention to the website color collocation and so on

Tourism is a vibrant industry, vibrant, bright colors of the site, the first can attract visitors to the attention of the authenticity of the site, so as to promote the business of tourism transactions.

And the vitality of the site, not only reflected in the flash, pictures of how much, more is how you go to the picture, color, animation and reasonable collocation and layout. Comment on the color collocation of zjjok.com homepage, personal thought, green and yellow collocation is very suitable for tourists to buy psychology, Green is a good embodiment of the landscape of Zhangjiajie, and then look at the use of its pictures, I think it's the first version of the top of the picture and use too much, in the introduction of tourism network and travel agencies and contact, the layout is not reasonable Text more, to create a mixed, visual pressure, visitors do not have a good reading interest and focus on reading, this is a site's shortcomings. The other location of the home page, color collocation, picture placement, are better, a good embodiment of the effect of the combination of graphics and text, I think these articles and pictures, will also become the focus of tourists click to read.

4, the website comprehensive SEO to the website to bring the negative influence

Tourism site is ultimately facing people, not just search engines, so comprehensive and meticulous SEO, tourism industry site, will bring more negative effects.

Now many sites rely on technology and means, the use of SEO basically involves every part of the site, thus the largest to achieve "in line with the search engine's appetite", such a site, very dangerous, of course it will also produce a lot of traffic. and tourism web site is not the flow of all decisions, simple traffic has not been profitable for tourism sites, effective flow and flow of the transformation is the fundamental profit.

I think, tourism site, at the beginning of construction, it should be the overall SEO optimization can be, in the process of optimization, not too optimized, the site after the construction of information updates and product humanization design, is the focus of the work. What is the point of losing an order to the site for optimization?

5, must pay attention to the flow conversion rate

Many tourist sites in Zhangjiajie, the daily traffic in the 2000IP site has a lot of, but the flow into the tourist and benefits, they can not be ranked in the forefront, as said above, the site comprehensive SEO, will bring traffic to the site, traffic conversion rate is the focus of the industry.

6, website (company) The importance of self-display

Visitors in the site to view tourism products, consulting tourism matters, after a few days of travel time, their own eating, living, travel, entertainment and so on to the website and travel agencies to operate, is a very trusting process. How to let the tourists trust us, will "entrust themselves" to travel agencies, we need to solve the first question, whether the site is the success or failure.

At present, some tourism sites in Zhangjiajie, usually not in the home page to take out a position to visitors to explain the location of the site. Everyone seems to be accustomed to making a detailed introduction to "About Us". From the browsing statistics, the "About Us" page traffic is how low ah. Zhangjiajie Tourism Network At this point, there has been a preliminary display, in the home that is, with a paragraph of text or relevance of the picture, display the ego, publicity, let the first impression of visitors to accept it.

The above is a number of personal insights, I hope you can more to exchange discussions, tourism industry, the site collection of things more, nor is it a trick to create a good station.