Real estate market Changing property portal How to achieve long-term profitability

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The rapid development of real estate industry, the fast development of the Internet, the website becomes the important channel of information for the market people, the development of the real estate website has reached the peak. Because of the large space of advertising investment, target market value, the major portals are also involved in the real estate industry, so as to form a regional site and large-scale portal site of the scuffle situation, usually a first-line city can accommodate 20-30 of real estate sites, second-tier cities can accommodate 10-15, three-tier cities in 2-5 or so, In fact there are more than 10 times times the number of real estate sites in contention for the target market. Under the background of the current housing operation, how can the local real estate network below the second line realize the profit? How to survive the grassroots webmaster of the real estate network?

A lot of stationmaster may say, do propaganda, do SEO, pull ads, this is not the most basic work of the operation of the site? But I think, for the increasingly competitive local property network, especially the two or three-line city of real estate sites, we can no longer use this information station of the traditional way, Otherwise your local real estate network can not break through, even based on the local. So how can the regional real estate site be made into an evergreen tree? In addition to profit, or profit. The operational objectives of the local real estate network are clear, is to buy house people, real estate agents, real estate intermediary and decorate the house users, although the two or three-line city this part of the market relatively small, but these people's consumption can occupy the local total consumption of about 10, so the local real estate network small target market characteristics is very obvious, You can make a lot of money with very little traffic, so let's analyze how the real estate portal makes money.

Real estate business--a lot of the main money

Webmaster will find the mature local real estate portal home are all covered with the ads, envy envy! Why can't we make that money? In fact, you can also, first of all, we must first understand the access to real estate advertising channels and conditions, the General property company's advertising and resource cooperation are by their planning department is responsible for, So it's important to contact the head of their department, or even decide whether you can pull the ad for this real estate. Real estate business planning departments are advertising indicators, including online advertising, and decide which site to put, in addition to see the popularity of the real estate site, the more important factor is whether you can bring them to see the housing group.

We all know that the real estate business advertising is certainly hope that the property can be very good publicity, and the most direct effect is to see the housing group. Many webmasters feel that it is difficult to organize, where to look for so many people to see the house? In addition to the publicity on their own website, but also to the local bar and portal sites, forums and other channels to promote, so and the local portal site has cooperation is more useful, and in addition to publicity must add some gimmicks, For example, in Saturday to see the housing group signed a contract to play XX discount.

Real estate agency--making money and getting rich

Every city has a lot of real estate intermediary, including the formal large-scale real estate intermediary companies and self-employed, personal brokers, and so on, and the main way to make money is to settle fees, the release of information fees, the top, hard and wide. Because of restrictions on the purchase of the transaction led to a downturn, many small and medium companies are unwilling to go to the local real estate network to pay for the release of information, or to the local real estate network advertising, further weaken the intermediary company's market, of course, this market is still worth digging, but not too utilitarian.

The purchasing power of large real estate intermediaries is relatively strong, and they are usually willing to spend 100,000 of their annual cost to enter some of the local well-known housing platform. In addition, there are a number of small real estate intermediary companies and self-employed, they are not willing to spend advertising, so 58 with the city and the market model is more suitable for the intermediary to release the housing need to set the points, to sell points to make money, of course, points of access to diversify, such as uploading a listing of pictures, every day can get points, This can effectively transfer the question of the platform because of the pay.

Decoration Company--making money in the way of sales

The person who buys the house must be the target consumer of the decoration, so the decoration company is happy to cooperate with the real estate website. Methods of profitability, mainly include: 1 sales of the overall site advertising, will be the whole site of advertising to a customer to get a lot of profits. 2 through the site under the single take Commission, decoration site, is in the localization, when there are customers from the site to book the decoration, then the success of the single, then the rest is to the decoration company to deal with the success of the natural will have great benefits; At present this method is still very popular, can try to use in many industries. After all, the nature of this service industry is transferred from the line to the line, as long as the appropriate, there must be a lot of development space. 3 Decoration Service Group purchase promotion, take out the service to do group buying, online booking, and then offline payment, decoration industry derivative of this model, it will also be a very good idea, the service industry group buying, first of all to guide customers to their company, and then the next step to negotiate, thereby promoting the final transformation, Finally realize the website and the merchant's altogether wins.

Of course, local real estate site profitability is not casually can be achieved, at least to achieve the above three major profit points, to achieve small market profits, the most critical factor is the implementation of the Force! This article source: Real Estate http://house.52fuqing.com original submission, reprint please specify, Thank you!