Really find the right user to search for things, is to do the correct choice of SEO

Absrtact: SEO task is to promote the ranking of keywords, however, for businesses, a few keyword rankings to promote the flow in the limited conversion rate is not able to bring a qualitative leap in sales performance. We do network promotion, on the one hand to find ways to improve the flow of the site

SEO task is to promote the ranking of keywords, however, for businesses, a few keyword rankings to promote the flow in the limited conversion rate is not able to bring a qualitative leap in sales performance. We do network promotion, on the one hand, to find ways to improve the site's traffic, such as increased efforts to do the site's SEO, on the other hand, enhance the conversion rate of the site can also facilitate transactions. Do site seo, select keyword is very test technology, the current search engine application has been quite common, the traditional key words have been translated into a learning, the difficulty of SEO, site traffic, turnover will be linked to the choice of key words. Therefore, the choice of the keyword, means that our order volume will also have a considerable degree of improvement. I choose the principle of keyword is very simple, from the industry users to avoid nowhere-like arbitrary. Really find the right users want to search things, is that we do the correct choice of SEO.

1. Big Flow keyword

Each industry will have a large flow of keywords. The site's main keyword choice, of course, the priority to choose the flow of large, large flow is the cornerstone of the site sales. From this point of view, as long as the SEO ability to ensure that the premise, choose what keyword is not a problem. However, the key words of large flow are usually divided into two kinds, one is the real traffic, reflect the needs of the actual user, stable and effective, competition is also more intense, a false flow, with software brushes, a short period of large flow of production, or an event triggered by the surge in search, such as "Spring Festival Gala sleeping elder sister" "Liu Qian Magic Secrets" Similar events can keep keywords high for a few weeks. However, for Web sites that require long-term development, it is often not advisable to use traffic to judge keywords. Executive power, money, manpower, time and other columns SEO input and your return can you make money? Large flow keywords with great effort to do up, can you guarantee that you are profitable?

2. Keywords that are too accurate

How to consider the accuracy of keywords. For example, you are a steam mechanic who needs to find a job in Beijing. "Beijing auto Mechanic recruitment" will be more accurate than the "auto repair recruitment". Many companies make such mistakes in advertising. In fact, many users receive your information when the transmission is passively received, the memory level is limited, you say who will remember the advertisement of a company's exact name. For example, our company's website construction projects, search "Beijing Campus website Construction" will be more accurate than "Beijing website construction", but the flow of the first search is basically one months will produce a few. The more accurate the words the less easily control the amount of traffic. Although the search engine will be smart combination of keywords, to help you simplify the difficulty of keywords, but if you position the keywords too accurate, but not worth the candle.

3. Subjective keyword

Keyword selection needs to work with the industry, and users close contact, shooting the head of the dream out of the keyword is usually not workable. For example, an English website construction company's website, you can think of "English website Construction" and "English website construction" Two keywords difference? If you choose "English website construction" I'm afraid your keyword traffic will lose half. Do not respect user habits and industry norms, even if you think of, a word of carolyne thousands of miles. Who can determine your keyword use this guideline, the easiest way is to look at what users search for, look at your competitor website keyword rankings, see your industry keyword rankings. From the actual point of view is the hard truth ah.

4. Regional key Words

Many local sex service enterprises will emphasize local nouns in the website, such as "Beijing website Construction", "Beijing Plastic Cosmetology". You can do a search, you will find a search engine mechanism, is in different areas to search for the same word, the ranking is not the same, for example, I in Beijing and Shanghai at the same time search "website construction", the result is a good local weight of the site, while in Beijing local search "Beijing website construction" and " Site Building "out of the top three are basically the same. This is more intelligent for many local enterprises, save us a lot of trouble, in dealing with keywords, you can set aside more energy to find relevant industry keywords.

5. Key words

All the key words for the general performance of the keyword piling up, many sites to professional SEO companies, usually a variety of combinations, all kinds of piling up. The weight naturally also separates very open. Can say, now the keyword mining tools are very developed, the general SEO staff can find most of the keywords, and then in the screening, not together on the best. With the least strength to achieve the best quality sales is a good seoer.