Reflects four aspects of the site's user experience

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User experience has become the site of Baidu to the most important factor of weight, so the focus of SEO work is also to optimize the site's user experience. However, the user experience seems to be a bit of a virtual concept, because it is not like outside the chain can be used to query tools, and not like the content can be used to measure the number, but the user experience can still be reflected in some aspects.

Here's a list of four areas that best reflect the user experience, and it's great to optimize the help for rankings:

1. Page Stay time

Users on a page to stay on the length of time can reflect the user's liking for this page, so it is the direct embodiment of the user experience, it has a considerable impact on the ranking of the page. In fact, we do a lot of optimization work is to increase the user's stay on the page time, such as rich content of the page, more reasonable planning page, add some pictures, etc., these are in increasing the user's time to stay on the page, they are also helpful to the rankings.

In theory, the longer a user stays on a page, the more likely it is to rank the page, but in practice, this stay is not optimized to the longest. As a whole, the longer the user stays on a page, the less likely he will be to stay on the other page, so from the rank of the entire station, the time that the user stays on the page needs more reasonable planning. The ideal plan is: do not let any page stay longer than your homepage, based on the importance of keywords to optimize the user's stay on the page time.

2, Bounce rate

In Baidu's eyes, if users often jump out of a page, that means that the content of the page is not what users need, so it gives the page rating will be lower. In fact, the situation is more serious than this, it is not only that the content of the page is not required by the user, and the content of this page so that users feel that this site is not what he wants, so the bounce rate is very able to reflect the user experience.

To optimize the page bounce rate is most important is to optimize the content of the page, the content of the page to the page with a high degree of relevance, content to meet the needs of users, and to have the option to boot to other pages.

3, the page's export link clicks

A lot of people know is a site, the more the number of links to the point that the page is more important throughout the site, ranking will be better. This is actually from the point of view of the whole station, but actually in doing this aspect of the optimization will encounter some problems, it is more difficult to control, and can easily lead to excessive optimization. In the deliberate pursuit of link-oriented, it is easy to ignore the user experience, because a link in the page needs to have users to click is the valid link.

So now, more importantly, to control the export of a page link clicks, if a page in the link users will produce clicks, which means that this page and other pages of the relevance is very good, but also a good role in the bridge, indicating that the user experience is very good.

4, the PV value of the page

The impact of this factor on the rankings is also huge, Baidu has been based on the page's PV value to give a page weight, the PV value of the height and rank of the situation is proportional. In the optimization of the page PV value, it is to be based on the difficulty of the key words to do, the more difficult keyword to give its more PV.

Increase the page PV method can be from 2 aspects: Station resources and outbound resources. Within the site can give more location resources to be able to increase the PV of a page, equivalent to the recommended operation. Outside the station can be through a variety of drainage to a certain page to create traffic (this is why in the hair outside the chain, the more difficult to do the keyword page needs more external chain support reasons).

The above four factors can intuitively reflect the user experience, the impact on the rankings is also huge. The full text is submitted by http://www.aidai.com/Love Net.