Roseonly's "Love Business": Sending flowers to one person in a lifetime

Roseonly Flower Shop proposed an innovative concept: the submission of the collection of flowers will become a permanent collector, and must not be changed. Search for Roseonly on Weibo ", will find that almost all girls are happy to bask in the record of the Roses." In fact, they do not bask in flowers, but love the only commitment-to buy flowers in roseonly, submitted to the collection of flowers will become a permanent collection of people, and must not change, that is, this flower shop only allow a lifetime to send flowers to a person. Roseonly, founder of Boys, said Roseonly's brand value is: With the top of the roses and services, carrying a single-minded love. He believes that once the brand's content is set up in the user's heart, his business is not far from success. How do you think of this business model? Boys in the Internet field to invest in the public comment network, Dream Bazaar and Jifeng Network, and created a Anwar mobile advertising, real-name doctor academic social platform for the day "and so on." On a flight trip, Boys saw Harvard professor Sandel writing "Money can not buy what", which said happiness, but also mentioned the 2010 U.S. gift market has tens of billions of scale. Boys began to examine the domestic gift market. Boys's entrepreneurial mentor, robust founder Hebo, believes that China's flower market is tens of billions of of the size, although many practitioners, but no brand. Boys decided to try high-end flower custom electric dealer, create a flower gift category high-end brand. He quickly summoned the team and got Angel Investments including Hebo, chairman of Fashion Media Group Liu, etc. What are the characteristics of the pattern? Roseonly Flower Shop in February 14, 2013, Valentine's Day officially launched the day, send flowers need to bind to send flowers and other information, the recipient information can not be changed. Buying flowers in Roseonly will generate a unique code that is shared by both the sender and the flower, and create a separate page for two people to guarantee a lifetime of only one person. 2012, Yang, Xiaolu and other stars on Weibo on the high-profile display roseonly flowers and its life can only give a person's idea, Roseonly became a microblogging hotspot. Boys that it benefited from the user experience he learned from the public comments, as well as the experience of developing opinion leaders and Word-of-mouth marketing. Roseonly on the day of the launch of only 99 bundles of 999 yuan Rose, the rose for 12 boxes, straight from Ecuador, using overseas designers designed to breathe "box." Roses currently need to be booked 3 days in advance. In the Beijing area, Roseonly uses miniclubvans+ male model "the way sends the flower; In the field, then cooperates with the FedEx delivery. The advantage of such a process is that there is no inventory, and the first to collect money and then delivery, cash flow is more abundant. And online flowers gift market originator, currently the United States the largest online flower gift sellers, the market value of more than 700 million U.S. dollar listed companies 1-800-flowers different is, the former is Taobao-style flower gift platform, and roseonly products all by their own procurement, packaging design and delivery. Boys that the 1-800-flowers model is not workable in China. Moreover, do like Taobao, Jingdong, such as the electricity business flow platform in China has no chance. And the way of millet can be used for reference. Next plan? Boys said that the current roseonly monthly income has been millions of dollars and to achieve profitability, roseonly love flower shop brand positioning is to do the Tiffany Flower brand. Roseonly Flower Shop has now won the strategic investment of fashion Media Group, will soon start a new round of financing, plans in Beijing, Shanghai, Shenzhen, Guangzhou and Chengdu and other cities to launch the online experience shop, and the miniclubvans+ male model "services to these areas. Roseonly also plans to launch a symbolic love of chocolate, diamond ring and other high-end imports.