Absrtact: In recent months, Baidu for low quality site punishment is not uncommon, the site's low quality and repeatability is a large number of existence. The importance of site content is well known, how to make the site's article more conducive to optimization this is the key, there are those skills
Baidu in recent months for low quality site punishment is common, the site's low quality and repeatability is a lot of existence. The importance of site content is well known, how to make the site's article more conducive to optimization this is the key, there are those skills? Today I share SEO article content optimization skills, how to achieve qualitative change from quantitative change.
First, we should understand that the original is not high quality.
What is the quality of the article, that is the user needs, the industry's hot spots and popularity. Original article is not necessarily high-quality, if you write an original article but no user needs search Click, search engine can give this original article good score, can have a good ranking it?
Second, the user needs is high quality?
Personal opinion that is the user needs of the article is not necessarily high quality. For example, a psd template download, christmas psd template is not a user needs, but in addition to the seasonal user needs is not very obvious, which is to say that the Christmas PSD is not a high-quality article. We should understand that the quality of the article is to look at an industry's user needs and concerns, the provision of industry users the most demanding articles is high-quality. The article wants to have a good ranking depends on the user's contribution, that is, the user's concern, Baidu to provide users with the most needs of the article to show the search engine in front of the rankings can be imagined.
Three, SEO article content optimization three tips:
1. Statistical analysis of data
We should be aware of the highest focus on the site, the greatest contribution to the Web page, that is, the user's greatest needs. We need data statistical analysis, the highest contribution of the page to the homepage or show the largest page, according to the needs of users, the article ranking naturally will be a large number of ascension.
2, how to promote product promotion conversion rate
Chief to correct, now a lot of websites like to insert the same page in the website article ads, this promotion of product effect is not only bad, but the disadvantages are very big. Batch manufacturing the same content, Baidu may think that the machine operation is suspected of cheating, there is a content from the review is too high, the search engine to give the site quality rating will drop. The website wants to have the good flow, must reach the quantitative change, then achieves the qualitative change. Quantitative change can not be man-made to write articles, can not cost too high, and the effect is not necessarily very good.
How to promote product promotion conversion rate? We can attract users after reading our article will come back to see our article (Visit our website), that is to take the end of the summary of the model, to attract the attention of users and attention, according to the theme of the article and then combined with our products to promote targeted promotion, This allows us to avoid repetitive content, shorten time and provide conversion rates.
3, how pseudo original to achieve quantification
We all understand a lever principle, this is a channel, is also a shortcut. We have to find the user's core key points, that is, the industry's popularity and hot spots, to find the industry's highest contribution to the article, the natural article rankings are high. If you look for the popularity of the industry, that is the combination of Baidu Index and other statistical software, industry keyword screening.
To sum up: SEO article content optimization skills a total of three, that is, statistical analysis of data, how to promote the conversion rate of products and how pseudo original to achieve quantification, improve the ranking of articles, the production of a large number of long tail words, improve the flow of the site, in the industry site to stand out