SEO Difficulties and Solutions

Absrtact: (Introduction of SEO Technology) 1, the internal link structure currently does not have a large web site can do 100% included in the page. The quality of the chain determines the crawling of spiders. Bad inner chain will result in reduced, impact flow, good link structure is to enhance the internal weight flow

(SEO technology Introduction)

1, internal link structure

At present, there is no large web site can do 100% included pages.

The quality of the chain determines the crawling of spiders. Bad inner chain will result in reduced, impact flow, good link structure is to enhance the internal weight flow and distribution, increase the inclusion and ranking.

(figure is a standard tree structure)

So how to prevent the link weight flow? There are several ways: do not use the link, but very few pages can not link, followed by Nofollow,js,flash, script, and other technical means to achieve.

Complex link structure problem and its solution

Here generally refers to the portal station, a large web site, then which pages can use Nofollow,js?

Home link

Non-essential pages

Related Products/Information page

Too many pages

Too many conditions filter pages

Deep links

Classification isolation

Here's a page example:

Because the portal site is too many pages, so that users can click for a long time to be able to page, then in the page to do some design changes. As shown in the picture, most Web pages are paginated from the first page to page 100th.

and the appropriate optimization, you can start from page fifth jump directly to page tenth, page 20th ..., so that users find content, and these unimportant articles list page is mostly ignored, conducive to the transfer of weight.

2, high-quality external chain

99% can send out their own outside the chain is useless

Stations do within the chain, small station to do outside the chain. Now hair outside the chain is very difficult, small site no one to speak, can only rely on sending garbage connection, trading. But will be hit by search engines, and large sites do not do outside the chain.

To attract the outer chain instead of building the chain

Active link to get outside the chain of the era has passed. Small and medium-sized stationmaster, new seoer especially change idea, attract outside chain, let the user help you to manufacture outside chain more important than oneself constructs outside chain. At the same time, the links drawn by content are the most reliable.

Total number of domain names, quality, relevance more important than quantity

If a large number of outside the chain generated in a specific number of sites, such as the quality of the chain is not the source of a wide range of domain names outside the chain quality.

The diversity of traffic sources means experimenting with new potential traffic channels, which also means that it can be found to bring a lot of visitors, links, citations, and more market share sources.

The method of outside chain construction is changing rapidly

Do not go to the webmaster link trading, the relevance of similar sites, private transactions is feasible.

3. Original content of high quality

Site content Consistent webmaster headache problem, Zac in the lecture with Amazon for example, is to let users contribute content, user's book review is very valuable content. This is not new at home.

So how to obtain high-quality original content, need to study the following 4 aspects:

High-quality and effective content should avoid plagiarism, reprint, collection, content farms.

A careful study of false originality is effective.

E-commerce, business-to-business, vertical portals How to solve content problems.

Reduce duplication, unimportant information included to improve the overall quality of the site.

Appendix: Introduction to SEO technology includes the following

Market and Competition Research: keyword research, distribution, flow forecasts, competitor studies, website diagnostics

Make plans: Set goals, flow analysis software, benchmark benchmarks, work plans and budgets

Website Architecture Optimization: content design, avoid spider traps, navigation design, prohibit collection, internal link structure

Page optimization: Meta tags, body writing, H tags, alt text, streamlined code

Chain Construction: Link analysis, high quality chain, outside chain principle, link bait

Monitoring and improvement: included, ranked, outside chain, flow, transformation, policy adjustment

Other: Host domain name, cheating and punishment, integrated search, geo-positioning, multilingual, project management, content strategy