SEO First step: Analysis of the market and the situation of opponents

Summary: Do not have to do SEO before the analysis of the market and opponents. Analysis is also become the first step of SEO, there is no reasonable analysis and understanding of competitors to start SEO, then this approach is bullying. It is essential to analyze the market and the situation of the opponents.

Do not have to do SEO before the analysis of the market and opponents. Analysis is also become the first step of SEO, there is no reasonable analysis and understanding of competitors to start SEO, then this approach is bullying. Analysis of the market and the current situation of the opponent is essential, but also to carry out SEO work in the most important.

Keywords Research

Do SEO if do not know keyword analysis, so it is shameful. Before doing the keyword analysis please to the company's products and the crowd first to understand and divide, otherwise you study out of the keyword half will be a waste of time and energy.

How to analyze keywords?

Please start with the company's products to understand the company's information and product characteristics is the most basic. Then the analysis of customer groups, and finally combined with the analysis of key words.

Keyword analysis must be consistent with reality, if you can create new words, it is best. "This premise you have a brand" if there is no brand to create a brand, it will increase the difficulty.

Keywords analysis main points: 1, the analysis of the crowd. Including age analysis, consumer population analysis, psychological analysis, demand analysis. 2. Industry Analysis. Including competitor analysis, industry status analysis, industry consumption and business analysis.

Keyword analysis is actually a very tiring job, but also need to be very careful, good keyword easy, but do a good job analysis of keywords is not easy.

Ii. distribution

This distribution, Liu Yufan, is divided into two kinds. One is the regional distribution, a keyword distribution.

Regional distribution is your product, for which area, then go to this area to do Kung Fu. The main thing is to dig up the information and resources that are linked to your product in this area. For example, the author Liu Yufan Guangzhou Male Hospital (so the main area is Guangzhou, so we must understand the distribution of medical industry in Guangzhou and Guangzhou patients concerned about the field. So that we can have the advantage to overcome the competitor.

Keyword distribution is the distribution of the site itself. The site's keyword distribution on the impact of SEO is very large, often as long as the keyword distribution is good, then do SEO rankings can be more effective. From the navigation to the secondary navigation, from the title to the description, from the head to the bottom, the reasonable layout should be set. Let Baidu to happy, grasping the heart, walk full.

III. Competitor Research

The so-called enemy, victorious. The study of competitors is to find out its advantages, not to find out the weaknesses of opponents. Fault-finding is an expert.

Analyze the strengths of your competitors and then integrate them into your site. Analyze the shortcomings and shortcomings of competitors and avoid making mistakes again.

As the saying goes, opponents are our best learning example, but also the best partner to motivate our progress. But if you are not able to study the opponent, then you can only see the opponent beyond you, or even eat you.

It's a fun job to study opponents, and always keep us alert. How to analyze competitors? First from the opponent's website to start analysis, analysis of his keywords ranking, approximate flow status, site user experience, content quality, the quantity and quality of the chain, there is PPC.

Step by step in-depth access to the data we need to integrate the advantages, to abandon the weak. Finally, by adding your own unique skills, it's much easier to beat your opponents.

IV. Website Diagnostics

Site diagnostics is essential, do SEO if you do not know what is wrong with the site, then how to do seo? This is the same as a doctor, if the doctor does not know you have what disease, then how he prescribe medicine to solve your disease? The disease can not be disorderly desperately. Do SEO is the same, the diagnosis of the site's specific problems, and then come to a conclusion, finally give a solution.

What should the diagnosis of the website diagnose?

Structure of the site-site vision-site content and quality-site title Description-Site keywords-site routing access track-website promotion-site log-daily SEO work.

V. Flow forecast

SEO analysis work to the last is the flow forecast, the above work well, as SEO people should have a good idea of the flow.

Keywords ranking and flow, the display value of the page and the approximate flow. Every day about IP/PV until the monthly IP/PV.

Also want to know about which time period of traffic more, which time period of less traffic.

Traffic forecasts should be listed to facilitate future data statistics.

SEO inseparable from analysis, analysis can help SEO better seo!