Seo How to do with the search engine synchronization

Abstract: Today is going to say something about the theory of SEO thinking, because Zhaoyangang found that every webmaster, seoer in the encounter search engine algorithm update, will worry about rankings, so there are a lot of complaints, negative voice on the face. In fact, as long as I

Today is going to say a little seo thinking theory, because Zhaoyangang found that every webmaster, seoer in the encounter search engine algorithm update, will worry about rankings, so there are a lot of complaints, negative voice on the face. In fact, as long as we do with the search engine synchronization, no matter how the algorithm changes can not escape this circle, that is, "user experience."

How to do with the search engine synchronization?

Some people may not be very understanding, because we think of those Google, Baidu's doctor's mind, is a very difficult thing, we a small webmaster how can they understand a team's mind?

In fact, this is difficult, because no matter what they think, how the algorithm changes. Are around the user experience, that is, Zhaoyangang often said "think users want to do the user's request" ...

How to synchronize with the search engine?

At present, search engines are focused on the content, the chain gathered to start, then we have to target these two points, really think. Have you ever thought that it would be useful for users before you sent out the chain? Content is also the same, such articles for users have no use? If the user does not, then you send him what is the point? Let's say these two points.

Outside chain construction: Outside the chain of the release platform we certainly have a lot of statistics, but your hair is not the use of the outside chain of users? Outside the chain and the station article is the same, if the user does not need, or the title and content on the number, the user will be very angry to turn off the page, he does not want this content, do not turn off what?

Station Soft Wen: Often see a lot of sites inside what industry news, company dynamics and so on some information, common problems are very few, users through keyword search into the site, looking for related issues or related services, you put these things he does not care about the obvious position to do? count what the user needs , put it in the most conspicuous place, isn't it helping the user? Isn't it doing SEO?

Several SEO elimination methods:

In the homepage of the link section, there is a link to their home page back to the chain. This could have been useful a few years ago, but it's useless now. To say why? In exchange, if the user wants to see the anchor text display through this hyperlink, but it is still your homepage, is it good or bad for the user experience?

The article page has a lot of anchor text pointing to the first page. Yes, this is not only useless, but also be considered cheating, the search engine will give you points. Also in accordance with the logic above to think, your anchor text is your key words, and pointing is the home page, there is a solution to the user's problem of course the best, there is no, then you are doing to the search engine to see it?

Article title a large number of keywords. We all know that the article title appears in favor of our keyword ranking, but this keyword should appear? If the title is not readable, or even read, then who will go to see your article? Because the user does not know what the content is written through the title!

External link anchor text points to the home page. This situation is most common, a lot of webmaster to send out the chain when if this platform can be set anchor text so absolutely will use keywords or long tail keyword to do an anchor text point to the home page, regardless of whether there is relevant content, as long as it is conducive to ranking on the line. If you do this, you might as well point to a targeted article page! Why, I can only say that it is useful to users? Is it helping the user?

Collection, reprint of the article changed into their own. This is still not as much as the above situation, but there are many similar situations, such as you take Zhaoyan just a blog article collected in the past to remove my links, replaced by their own, explained by a certain company, and add your company's Web site. But have you ever thought that your industry and SEO industry is not very relevant, you add such links so that the search engine how to judge, so that users how to visit your site? After all, look at this article are doing SEO!

Say so much, you should understand to do with the search engine synchronization, no longer worry about the changes in the algorithm. Then, you need to start from the user's point of view, every detail to do a good job, and the fundamental is "user experience."