SEO is one of the most effective means in online promotion

Abstract: In Search engine optimization industry (SEO) Friends are very hard, not only need to face the tedious work, but also to constantly respond to the search engine algorithm update, many sites because it can not meet the standards of search engines and face down the right K station. Actually, imagine

Search engine Optimization in the industry (SEO) Friends are very hard, not only need to face the tedious work, but also to constantly respond to the search engine algorithm update, many sites because it can not meet the standards of search engines and face down the right K station. In fact, imagine, we really have relied on search engines to the point of being unable to extricate themselves?

Indeed, SEO is the online promotion of one of the most effective means for the site to bring the rich target traffic, which is a fact placed in front of. However, as an online promoter, the most taboo is to put all the eggs in a basket, especially SEO. Because SEO is a fast-changing, we can not do in all aspects of very decent. Therefore, in the long-term strategy, we need to prepare more, expand the promotion channels and promote the surface, our online promotion will not be stuck in one direction.

SEO fast-changing, unchanged is what?

Unchanged is our target users, our user's demand is always continuous, site operations as long as we continue to analyze and meet the needs of users, then the development of the site will not be limited. In the face of the constant changes in SEO, how can we cope with it? The answer is also very simple: it is always to the user as the center, improve the site's user experience, so that our target visitors can quickly get information on the site, and generate the satisfaction of the site, trust.

Then, we face the target visitors, from the point of view of the site promotion, we must do the following aspects.

One: continuously provide content to meet visitors ' needs

Content is the foundation of every site. Site content is always for our target visitors service, and the author found that a lot of people but the SEO look too heavy, blindly just to get the search engine, ignoring the needs of visitors, blindly digging traffic, forget what visitors want. Our site can not simply provide search engines like the text content, but also to provide products, but also to the visitors communication platform, like a home on the line. These are all part of the content, the goal is to keep the target visitors in the site as far as possible, can become a loyal user of the site.

Second: Multi-level visitor promotion site

Propaganda site Let visitors know the site, that is, advertising. SEO is the most important means, but we can not rigidly adhere to the SEO, we also need to multi-pronged. To publicize our site, we must first clear our target visitors to the gathering place, of course, we can not just adhere to the line, the early days we may consider the problem of capital investment, mainly online, supplemented by other methods. As shown in the above picture, we can see is a housing open line under the online promotion mode, and search engine is only as a channel to obtain a wide range of visitors, to obtain a higher conversion rate or need to use other lines on the offline platform. But in general, no matter how you use the promotion, the central principle is only one point: User-centric, and constantly meet user needs. We are wedded to promotion. Like many bloggers reply to the guest message, at any time to answer the question, in fact, is a service.

Third: Humble to the visitors to learn

In many cases, we do site is what professional site, but we do not necessarily have in-depth understanding of this industry, can only say that we have made a contribution in the promotion. We need to continue to learn more from visitors, in order to make their site more close to visitors, so that they are satisfied. We promote the purpose of the site is to serve and users, but the process is a long-term learning process.

Four: Pay attention to the development trend of the network industry

In the internet age of highly developed information, anything can happen at any time. Our vision can not just adhere to the present, whether it is SEO, or we are in the industry changes, so keen to be an invincible prophet. Promotional work is a need for unconventional work, we have to continue to learn new knowledge, new methods to be able to advance with the times, rather than ignorantly, indifferent to external changes.

Finally, I also want to emphasize the point is: we promote the site's confidence, perseverance also need to persevere. As long as we continue to go in the right direction, the success of the site belongs to us.