SEO is the mastermind of the entire website operation

Abstract: In my concept of SEO should be the entire site operation of the mastermind, he should be on the site structure design, content layout and customer service, site positioning, core value and the entire extension of the site including operations, SEO personnel should be accounted for the mastermind. Explain this

SEO in my concept should be the entire site operation of the mastermind, he should be on the site structure design, content layout and customer service, site positioning, core value and the entire extension of the site including operations, SEO personnel should be accounted for the mastermind. Explain this thing is a lot of people think that Web site production is the site construction personnel, and SEO has nothing to do with, in fact, this matter is also part of our SEO personnel category, so the planning should be we do. Website Construction personnel is only our hands and feet, we are the mastermind. Because the first screen to be said today may be afraid of everyone misunderstanding is the site construction personnel, because the site's first screen design is critical to the success of the site, especially the SME station. What should the SME station do?

Now I have seen the SME station is this the case? The first screen is basically a slide, some do not have any useful content for users, the general slide is to get a product, say what the quality is good, or talk about what corporate culture. In short, some of the user has no role in content, the author is very hate this first screen made slide, the most frustrating is that this slide will appear in all the pages. In fact, the real user experience Master is to do the site is very concise, it is best not to let the user pull down the bar can be in the first screen to find his own content, generally do a good business station is a Web site a half, will not let users pull down the pull, because pull down this action will bring two bad experience.

The first is more than one action, we do user experience people must make the user is the most convenient, can be less one operation on less than one operation, so can not pull down the pull bar will not pull down, can save a movement to let users save an action. Another point is that if your site content layout more than one, the user's choice of cost will become quite large. It is better to be able to see the past is very clear to let users find their own thinking of content, clear.

Exactly what kind of content to put, you have to study the needs of users, but also to grasp the greatest demand, the largest demand embodied in the site's first screen. Instead of a common slide, a slideshow of two pictures, talk about quality, professional, product, corporate culture, which is not user-related content, if you have to get a slideshow then you put some users care about content, such as discount promotional offers reduced content. In short, it is useful to the user content, because recently also make a bidding page, in this regard do a lot of reference and research.

Especially for the first screen layout is spent a lot of energy, I talk about my experience it is not necessarily right, we refer to, my first screen layout to solve a demand and provide trust to solve a demand is the return on investment. Because we are joined, we will give customers an analysis of how much money to invest, as well as the rate of return, perhaps this thing is not so standard, but this thing can choose an average. Because this is my analysis based on the data of the website, in the site statistics show a lot about the investment need how much money, as well as the number of profits, and so on, the author also in Baidu know above see this aspect of the problem is also more, its own site in this piece also has layout, but the layout just don't like today so value it, Now my practice is to directly display the first screen in the first page, so that users have a reference. Easy to compare with other, help the user stickiness and return rate.

The 2nd thing to do is to attract the trust of the users, we are placing the media interviews and newspaper reports and major portals. The average user sees us being reported by so many media, to our degree of trust will be greatly increased, in the future, we will add an industry insider exposure and recognition of crooks, a fake action will enable users to win the respect of users, so the first screen layout to solve the user's larger needs and win the trust of customers. There may be not enough, we will continue to improve.

Everyone in the first screen layout can also consider these two points, one is to solve a user's greatest needs, and secondly is to win the trust of users. Do not put the content that has nothing to do with the user, what emphasizes the quality specialized enterprise culture kind of thing. Users see these things do not feel any, according to my observation, now too many sites in this area did not do a good job, a lot of things worth improving. The most important thing is that people do not have this awareness is the most frightening, and the first screen is a decisive factor in determining success or failure. If the user in the first screen did not find what it wants, or to determine whether you are a spam site is over, so want to win the user's first screen layout is extremely critical, I hope you first have this awareness, and then according to their own needs for layout.