SEO Novice optimization site from where to start

Absrtact: In Search engine search page box after entering the keyword, next, the search engine began to participle, and then retrieved the stored on the database Server page information to match. What results will the search engine return to the user? Of course it is.

After we enter the keyword in the search page box of the search engine, the search engine begins to participle and then retrieves the page information stored on the database server to match. What results will the search engine return to the user? Of course it is the best result that it thinks it should be returned to the user, the result is highly relevant to the user input keyword, and the website with high user Trust ... According to the search engine's idea, it is continuously simulates, simulates the user's experience, simulates the user's feeling, therefore the server is not stable, frequently changes the webpage title, the description, the webpage is hanged the horse, the search engine will drop the right, the spider visits will become very few.

Then the novice can begin to optimize the website from two big aspects, one is what we should do to improve the rankings, the second is how to avoid the disadvantage of the ranking factor just analyze the search results page must be related to the user input keywords, users of the site has enough trust of the site, then the relevance of the page is how to reflect? This is the SEO optimization process of a very important strategy-keyword strategy.

The first step is to select the keyword.

How to choose, the way and channel of the keyword selection is a variety of very technical and strategic, the first choice of keywords to your site with the overall positioning, followed by the main keyword to find the relevant keywords, when selected by the competitor's keyword selection to analyze, can also pass the Baidu Index, Google Hot List to analyze.

Keyword selection time to note: Key words can not be too unpopular, because too cold is to optimize good enough also useless what significance, also can not be too hot, too hot, fierce competition there is a lot of competition pressure, the weight is lower than the new station is not competitive, optimization of the better or platoon to the back, even if the film is good, There is still a lot of volatility in the rankings because of competitive pressure. The title in the Web page is related to the content in the Web page. Not related to the optimization is not in place, title must be different, because the search engine or give the title of a higher weight.

The second step is to improve the relevance of the page.

The relevance of the page and the number of times the keyword appears on the page, but it should be accurate and keyword density, is the target keyword in the proportion of the page, the general proportion is 3-8%, too high will be mistaken for cheating, too low will be judged to be related to low, but if the weight of a relatively high site, that is the exception.

The location of the page keyword appears, if the large portal site must put the site name to the title of the page, then put it to the front, you can do so, X represents the site name, o representative keywords (can choose long tail keyword). Because the large-scale gateway network pays attention to the brand, the brand brings the flow more than the key word. Station, the new stand just the opposite to put to the back. In general, the main keyword, the core keywords should be placed in the front of the page tag position, title of the front position, the body of the front position, H1 position. In those places will affect the ranking of the site? In addition to the common title,description,keywords and the URL of the Web page, the domain name, because the keyword is ubiquitous, even the name of the Web page file, the folder name files are stored in the location of the key words. Keyword strategy is to increase the density of the page keyword, here is a lot of skills such as, to increase the reading of this column, not only can increase the density of the page keyword, but also to meet the needs of users to read, breadcrumbs navigation settings not only enrich the user's experience, but also increased the page's keyword density Internal page anchor text policy. tags tag settings for some blogs ... can increase the density of keywords.

The second big thing is to start with the weight. The weight of the site is the trust of users and search engines. Then this trust is not easy to obtain, need to accumulate for a long time, so the new station do not be impatient. How to increase the weight of the site? First of all, from the user experience, because you trust it is absolutely feel good. Here to mention the content strategy, the more rich content of the Web page, will meet the needs of customers, search engines think that the more comprehensive the more professional. So a lot of webmaster pursuit of collection, the pursuit of the content of the article rich. Good experience comes from a variety of factors, such as: pseudo Static, the original article, the content of the site updated with regularity.

The stability of the server space, the increase of the regularity of the external union. In this respect in addition to the content of the strategy, of course, outside the chain strategy is more important, the popularity of the chain, outside the chain of the site and the relevance of the site, the weight of the website outside the chain are important factors affecting weight. The setting technique of anchor text is the aspect that cannot be neglected. The way to increase the chain is the forum said those, forum posts, blogs, Web favorites, soft text bait, Friendship link exchange ... Finally, what issues will incur the right to drop? Websites appear sensitive to political words, swearing. The site is hung horse, server space is not stable, use virtual server space with others shared space IP, others were k you are implicated. Link links in links contain the right to drop the site link. Web page changes a lot, title,description, change frequently, use cheating means to increase the site rankings, such as buy black chain, with software quickly increase the chain. If they are found, they will be treated with a reduced power.