Site conversion rate to retain the site target customers

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Due to the recent research on the conversion rate of the website, looking at the news, a new study by the US Internet Security Service said that in the current global web site, the number of real web site visitors accounted for only 49%, and the other 51% was actually automatically accessed by some software. I'm a bit surprised by this data! In order to analyze the reliability of this data, I began to seriously analyze the flow of their own site, because their own site also installed CNZZ statistics, I can see very clearly from which words come in, from which page to leave the site, After a period of observation found that in the IP is a lot, but really can stay on the average time in the site just a few seconds left! It is conceivable that such data will have a great impact on the improvement of conversion rate! So how do you turn 49% of the traffic into your customers? Here are some details about how to improve the conversion rate.

First: The speed of Web access is extremely important

Whether we are using SEO, the price and other ways to do the target word to the home page, visitors through these words come in are a certain purpose, if you encounter some Web site to open slowly, many people will choose to close our site and choose to open the Fast Web site. Think of a lot of people today's life rhythm fast, the heart is obvious more impatient, do things pay attention to speed! It's no wonder that people don't want to spend time on a page that's been loaded for a long time. But some websites pursue good-looking, fashionable, the website puts on the flash or the picture many, uses the space speed also is not very good, causes the website to open the speed to be slow even cannot open! Such a site even if the word ranking in good, will also lose a large number of target customers.

Second: Fast pre-sales communication

When these customers come to our website and see the products that are interested, the first time is to find a place to communicate with the site customer service. At this time we need to provide fast pre-sales communication services, such as online QQ chat. Because before the author also has through some websites enough to buy products, found that many of the Web site on the online QQ can not be linked to the corresponding customer service, generally appear not online or automatic response. When it comes to this kind of situation, it's easy to dismiss our idea of buying products on this site. So can be the first time to let customers find us to help them solve the problems encountered, to improve the conversion rate is also very important!

Third: Professional customer service

Generally through the contact of the website to contact our users are the desire to buy, can also be said to be our target customers, if the online customer service can not be a good solution to the user's problem, we can imagine that users will be greatly reduced to our products. Like many salespeople, they often say that the most important thing is to sell their own sales, in fact, many products are the same, it depends on how the sales staff to communicate with customers. So at this point we can not be sloppy, there is a professional customer service can better retain our target customers!

Many webmasters do not know why the conversion rate of the site is so low, how to retain 49% of the flow? and the above three points to improve the conversion rate is very important! The so-called details determine success or failure, I believe that the details of your site conversion rate will be a breakthrough! A5 starting, by the computer forum www.santuiyi.com original offer!