Small and medium sized travel Agency Network platform construction "Rent" is better than "buy a house"

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In the rapid development of the Internet today, many travel agents will have such a worry, such as the recruitment of Professional Network Marketing Commissioner, since the establishment of the website, on the internet also cast ads, but did not bring the expected source. Why is small and medium-sized travel agency's "net" road so difficult?

Choose a mature tourism platform more in line with the interests of small and medium travel agencies

Reporter recently looked at a number of travel agency official website, some small and medium-sized travel agencies built the site page design is exquisite, but most of the domain name is a bad record of the two-level domain name. For small and medium-sized travel agencies, the site needs a large amount of capital injection and human input, and long development cycle, site early traffic low, low conversion. Third, the small and medium sized travel agency website because does not have the popularity, in the popular search engine's bidding rank is not high, is easy to drown in the voluminous internet world. Finally, the Self-built website directly with the large tourism site to form competition, regardless of talent reserves and professional competitiveness, do not occupy the advantage.

and small and medium-sized travel agencies choose a mature tourism platform open shop, the advantage is short development cycle, can be quickly realized, and low input, high flow, quick to enjoy the platform dividend, easier to win the trust of consumers, the transformation is more ideal.

For the most direct example, the newspaper is a familiar media, if the travel agency wants to run a newspaper of its own, it can maximize its own line products, but the newspaper has a lot of intangible costs, such as magazine number, editorial staff capacity, distribution channels and circulation, these input-output ratio is not as good as the use of sophisticated newspaper platform cost-effective, So few travel agencies publish their own newspapers, and most of them advertise in newspapers with large circulation and precision.

Network platform Construction "rent" better than "buy a house"

Network platform construction of small and medium sized travel agencies at present, the use of sophisticated network trading platform will be more cost-effective than the establishment of the site. Once saw such a metaphor on the internet, the enterprise builds the website or uses the traveling network platform to choose to buy the house or rents the same. Many people are eager to have their own house, the whole life to buy a house and struggle, but have lost the best time to enjoy the house, and many people can not afford the huge purchase cost to choose to rent, although the nature of their own does not own the property of the house in the sense of not stable, but actually live in, solve the housing problem. Back to the website construction, the enterprise chooses to build the website or uses the traveling network platform, its decision point still depends on the travel agency own scale, the service type and so on each kind of factor. Large travel agencies have established a more mature brand system, an independent website to help the brand image of the firm and the development of online business, small and medium-sized travel agencies to improve day-to-day revenue for the main purpose, do not need too rigidly adhere to the brand, so from a cost-saving point of view, The use of tourism network platform is undoubtedly a time-saving and labor-saving excellent choice.

According to the reporter learned that in Suzhou, Hangzhou and other tourist resorts, many small and medium-sized travel agencies are through the "rent" to carry out network marketing. Hangzhou State travel manager Wang said: "Previously built a Web site to invest in human technology costs too much for our small travel agencies is very heavy, and then decided to buy Xin Xin Tourism network launched the" Hinnechin "to solve the problem of network marketing, after all," they "products will be more professional than our own products. Before use to worry about this product will not be autonomous, now used well, a background can control two sites, but also to achieve our own brand. ”

Identify trends and stick to the internet marketing approach

In the vast Internet to use a good tourism network platform, the need to establish and firmly from the Internet to obtain a source of determination. At present, the bulk passenger has become the biggest cake in the tourism market, many small and medium-sized travel agencies are actively using THIRD-PARTY products to explore the network marketing methods, "just start to use the" Xin outside "station effect is not ideal, one months did not see the effect of thinking to give up, began to doubt the development trend of small and medium-sized travel agencies in the network platform, But still believe that this road can bring success, so stick to it. This year has been slowly through the "Hinnechin outside" site to get a lot of online orders, the future development trend is believed to be better. If you start giving up, the source of this market will soon be occupied by others. "So small and medium-sized travel agencies in the financial resources, people allow, under the guarantee line of the tourist market on the basis of the need to adhere to actively explore the source market Network marketing platform to seek development."

Tourism industry is Chaoyang industry, is the pillar industry, small and medium-sized travel agencies as long as the internal management, service, staff, brand and other directions to improve, and constantly look for new investment projects and profit growth point, it will be healthy and happy to survive.