Some ideas about the confusion and problems of novice stationmaster

Absrtact: Although A5 on the website every day there are so many authors to share their experience of building stations, words revealed self-confidence and relaxed, as if the site construction easy, but in fact really is this? What I want to say is that these are only the master's eyes in the Web world, the

Although there are so many authors sharing their own site experience every day on the A5 website, words reveal self-confidence and ease, as if the site construction easy, but is it really true? What I want to say is that these are just the world of the website in the master's eyes, for beginners, the site does not have such a clear outline, In the actual operation of the novice encountered more confusion than imagined, had to make some choices again and again, will continue to face confusion, at this time we can not rely on others, only by virtue of their own cautious thinking, because the ultimate fate of the site is in our hands.

In fact, I do stationmaster not too long time, experience is not particularly rich, nature can not write that kind of skills particularly strong things, but I am a slowly from ignorance to mature webmaster, although the industry does not have a profound understanding, but I am facing the novice webmaster generally face the confusion and problems, I also understand that the novice webmaster in the face of these problems, so I summed up the experience of the six months to build their own station, to share with you, I hope it can really let everyone have to use.

Puzzle One: is the original or collection

This is one of the most common problems that people face, because the industry always mentions such a phrase, "content for the king, the chain for the emperor, as I did when the first webmaster, a friend said to me, must grasp the content and the construction of the chain, do not copy other people's content, so that the site will be directly k and so on, This makes me the website content construction is 10,000 vigilance! But then again, a website always uses original article, who can bear? A large number of original article supply needs a team to operate, but for the grassroots webmaster This team does not exist, because the site from beginning to end I am a person doing, no other helper, Before a personal independent blog, open a blog a few days ago every day to send a lot of original articles to seduce spiders, but I had better not be able to stick down.

Because for the new blog, the upfront article is too big, and I can not make up a single day so many things, blogs are like this, the site, let alone, I directly collapsed. So in my opinion content to original this sentence is not wrong, but for the grassroots webmaster we need to change the appropriate, so that it more in line with their actual situation, we are building the content of the site, you can properly collect peer high-quality articles, and this collection is not blindly paste copy, But has the goal to summarize the viewpoint, expresses own meaning, on this foundation in carries on the original article creation, such synthesis, not only has the original article the supply, but also has the quality guarantee, may say is stone.

Confused two: Regular update or site stability

Grassroots webmaster to build a site there are many obstacles, one of which is capital investment. Take me, buy a website template need money, buy virtual space need money, domain name also need money, promote more need money, and at that time I have the cash available only 1000 yuan, in order to reduce costs, I use low-cost space, build their own web site, not to buy domain names, just start reluctantly still able to cope with, and then visit the number of people more, The site has directly become a "turtle speed", jump rate is straight up, ranking from the second page directly fell to 11 pages later, want to cry will not come out, maybe you will ask me why so bold, the stability of the site regardless of, in fact, I think as long as the site itself to maintain the content of the timely update, the site will be stable, Other aspects of the impact will not be very large.

In this way, I was too naïve, the content of the regular update although can make the keyword ranking stability, but this is based on the stability of the site on the basis of implementation, only the hardware is done, the site will have continued to develop, otherwise everything is empty talk! For the search engine spider feeding is the same, Take the initiative to cater to her taste, adapt to her habits, meet her requirements, to ensure that the site in search engines have excellent performance. To this end, it is recommended that the new building site in order to ensure the stability of the website on the basis of regular updates.

Puzzle Three: Brand building or optimization ranking

SEO This word everyone should be not unfamiliar, a lot of just into the webmaster do nothing, yell to do site optimization, improve keyword ranking, but do this to the future development of the site is guaranteed? or take me personally as an example, before doing a portal, called Xuecheng Information Network, is the "Regional ﹢ brand" composition, Then on this basis on the beginning of the site optimization, one wants to put their own keyword ranking to achieve the ideal location, but did a period of time to find that the keyword competition is too intense, Xuecheng region in recent years, the development of the rapid, the number of websites is also a straight up, ranking situation constantly changing.

Today is still on the home page, tomorrow will be possible to pull up the home page, then do the promotion of other people's brand building contributed to the strength, so in my opinion, although the site construction should pay attention to ranking optimization, but the construction of the brand can not be ignored, we suggest at least to set the logo into a unique website brand, the title can be used for keyword optimization, This has a few years of operation and accumulation, will not be ranked ups and downs and great sorrow. And if you are just starting, and have prepared the novice webmaster, I suggest you start on the website on the site to pay attention to trademarks and domain name protection, and do a good job of website brand building.

Puzzle Four: Is the popularity or profit

What is the ultimate purpose of webmaster website? Of course is profitable, the website does not make money, then who will go related to the Internet industry, but in the actual operation process, stationmaster especially novice stationmaster, do not take money to look too heavy, after all, we are new, all aspects of the foundation is not thick, there is no certain basis for development, if too much interest, Will make users hate, for the development of the site is extremely unfavorable. Like the personal blogs that sprang up in previous years, some webmaster hope to earn some money by click-through, so in the beginning of the establishment of a blog for a few days, on the crazy Place "advertising", hoping to turn all the clicks into the renminbi, in my view, it is this idea of quick success to bury a large number of blog's future, because of contrast Site should pay more attention to user stickiness, enhance the popularity of the site is the most need to solve the problem, because no one is obligated to make money for you.

If your site is not useful to users, they do not bother to visit your site, so in the early stage of construction, we must accumulate enough of the website popularity, and sometimes spend money also to do promotion, as much as possible to let users believe us, like our website, and then sticky them, do these, the site would not profit is difficult, Just like today's Lou blog, once the user stickiness up, his blog will be able to change the click rate into renminbi. So the site to do better than the continuous and effective promotion and update, and sometimes free trial is also necessary, such as traffic rose up, the user accumulated, the site will naturally be profitable.

As a grassroots webmaster, we encountered in the actual operation of the confusion is obviously more than these many, but million change in which, as a webmaster, we always want to put the site's long-term development in the first place, and in the actual operation of the flexible use of the way, only in this way, the site will follow through to forever!