Some introduction about the rate of bid arrival

Arrival rate: Visit a site's arrival rate = number of visits/clicks. The arrival rate is too low, it shows that more clicks failed to reach the site


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Page arrival rate is Baidu bid search promotion and network Alliance to promote a target many people often ignore this indicator, more clicks failed to reach the site this is very serious, today small head bidding software small to talk about Baidu search to promote the arrival rate problem, first look at how to view the arrival rate.


 


1. Go to Baidu Statistics Click on the left to promote options


 


Baidu bidding must not ignore the page arrival rate problem, which factors affect the page arrival rate?


 


2. Right side custom indicator tick arrival rate


 


Baidu bidding must not ignore the page arrival rate problem, which factors affect the page arrival rate?


 


Now summarize several reasons that may affect the arrival rate:


 


1. Web site is slow to open


 


Web site open speed directly affect the arrival rate general customers have no patience to wait for your site, your site opened too slow or even did not load the statistics code, the customer closed.


 


2. Statistical code installation is correct


 


this seems to be the problem is not usually a problem, but still want to be able to carefully examine the


 


3. Malicious click


 


Malicious clicks are now getting worse (brute force contempt), too much malicious Click behavior is also a major cause of the low arrival rate, because the malicious click is targeted at consumption as the target rather than browsing, here to say two more now malicious clicks appear a lot of software smart enough to imagine even some can imitate the behavior of normal visitors , in the identification of users can be viewed by the browser resolution to identify, but also can modify the case of the display URL to prevent, because this kind of software will generally bind something to malicious click such as binding your display URL.


 


Summary: The arrival rate is a relatively important indicator, the low arrival rate will waste marketing cost impact marketing effect, so we should be in the promotion process should be concerned about and analysis of this indicator to do the best.


 


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