Some mistakes in enterprise micro-blogging operation

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Now many enterprises are aware of the importance of micro-blog promotion, has opened a company Weibo, hoping to be driven by this new tool to improve their marketing results. So immediately organize the team, with the relevant personnel, let micro-blog online, the author visited a number of corporate official micro-blog, in addition to some by virtue of Word-of-mouth or other means (according to people familiar with the situation, some companies are simply relying on the money to appear in the microblogging registration home and get attention) to receive a lot of attention of large enterprises, Many enterprises are not very good microblogging operation, not to achieve micro-blog marketing books on the Cuckoo, and constantly cooing the effect of the volume and attention is not very high, the author of a cursory, there are mainly a few reasons:

1, thought the micro-blog on-line is all right

This is a lot of enterprises easy to make mistakes, enterprises often wishful thinking, as long as their own micro-blog online, by virtue of their reputation, customers will naturally come to micro-bo pay attention to me, in fact this idea is wrong. Weibo online is just beginning, later promotion and optimization is the focus, the information every day to update, to answer the customer's questions in a timely manner, but also often engage in some promotional activities to improve the stickiness of the fans, increase the attention of new customers, and then increase turnover.

2, casually find some content to fill

In fact, some companies may have studied how to operate micro-blog at the beginning, however, often found in the operation of the release of the company news and other information to attract fans, very distressed. I do not have so many news, how to continuously create a topic to expose themselves? Some companies are smart, from Baidu News search the latest content released, hoping to get more people's attention in this way. In fact, once there is a major news in Baidu News, the first station will be released immediately to their microblog, so you see Baidu included in the time, people's microblog has been wildly reproduced thousands of times, when you release the time who will pay attention to you?

3, micro-blog name set into uncommon words

Some enterprises after a period of development, the name of their business or the field of their business has formed brand words, every day there will be a certain number of fixed visits, but the enterprise in the setting of the name of the microblogging, it is set into a rare word, such as the original name is "XX education", but to the microblog name became " XX Examination School ", such a set of a few. "XX Education" has been a very mature keyword, every day can bring a fixed number of search volume, and "XX exam school" itself know very few people, in micro-blog search "XX education" and the words can not find your micro-blog, and in Baidu Search can not find your microblog, so how others come back to pay attention to you? Want to be a not yet.

Enterprise Weibo marketing is not too hard to do, the market is full of a lot of explaining how to do business microblogging marketing books, including some excellent books, enterprises can fully take out the essence of a serious study, planning a good plan, strict implementation, then you will find that Micro Bo marketing is actually very simple.