Survey and analysis on user experience of homepage of tourism website

CNZZ, the country's third-party statistical agency, today released its fourth-quarter tourism industry website Development Report in 2009, saying that by the end of June 2009, there were 49,200 tourism-related sites in mainland China, which grew by 31.74% compared to the number of sites in January 2009. The following is the full text of the report:

The tourism website is one of the models of the traditional industry and the Internet, and has close connection with People's daily life, so its development has been widely concerned. The second half of 2008 to the first half of 2009, the impact of the severe economic crisis, the tourism industry has been seriously hit, but for the booming Chinese tourism site, but has not been significantly affected, people to create tourism-related sites are very high enthusiasm. According to Cnzz, there were 49,200 tourism-related sites in mainland China as of the end of June 2009, a 31.74% increase from the number of sites in January 2009.

and small and medium-sized enterprises have entered the online tourism industry echoes, large tourism sites have been merged or introduced investment to expand, foreign capital also began through large-scale mergers and acquisitions or directly set up a website to further explore the mainland online tourism market. At the same time, many traditional internet giant crocodile also optimistic about the development of online tourism, and joined this field, the Chinese mainland online tourism market competition began to enter the white-hot stage.

As the economic situation picks up and policies are encouraged, several large travel sites have produced bright-eyed financial statements in the second half of 2009, with total revenue and net profits rising significantly from the same period last year.

The last two days in the Chi Travel QQ Group discussed a very interesting topic: site content page left and right which more attention? This question starts with the friend Wang Yongnan of Wisdom Brigade to put forward, remember to also have seen this aspect of investigation, the attention degree of the left side of the webpage is much higher than the right side, It also has a certain relationship with people's reading habits from left to right.

Everyone in the group agreed that the focus on the left was higher. But in the end the travel site page should be made of what form, but also according to the specific situation of the page. I have made a collation of the views of some intelligent travel group friends, as follows:

First, the homepage page of the travel website

For the first screen of the homepage page, the picture or the slide most can attract the visitor's attention, therefore the homepage page if designs the left middle right pattern, the general slides on the left or the middle part, the key recommended product puts on the slide content, will bring more attention.

As shown in Figure one: the home page of the traveler's Travel network is designed according to this user's custom.