Talk about the factors that affect the ranking of keywords in the station

Abstract: May be many people are still in the chain for the emperor's thinking, excessive reliance on the chain to do the keyword, in fact, this view is not wrong, but you do not do a good job in the station optimization outside the chain to push up, although it may get a good ranking, but the ranking of the time

May be a lot of people are still in the outside chain for the emperor's thinking, excessive reliance on the chain to do the keyword, in fact, this view is not wrong, but you do not do a good job in the station optimization outside the chain push up, although may get a good ranking, but the time is very short. How do you want to get a long-term, stable keyword ranking? Today you talk about the impact of keyword ranking of the site optimization factors, together to see!

I. Importance of SITE optimization

1. In-station optimization will shorten your keyword ranking time

Because the site optimization will improve the user data within the website, such as: PV, conversion rate, page stay time, the user's visit again. These are closely related to the optimization of the station, these do a good job, indicating that your user experience high, improve the site's audience, the search engine will naturally detect the quality of your site page, can be a search engine to retain customers, how can there be no good keyword rankings?

2. Once you have the rank, it will be very stable.

The title of the degree of Attraction, user search keyword ranking will produce a choice click, when your title is lost attraction, your keyword flow Click did not last, the user churn rate is very low, it is conceivable that your keyword rankings also end. A good station optimization, must accumulate the site early audience, the same site are 500 users, one station optimization loss rate is relatively low another high wastage rate, absolute impact ranking, you recognize it?

Two. In-station optimization how to operate:

1. Keyword positioning

The General people think the title is to put keywords, otherwise this does not attract degree. In fact, this statement is not correct, we should reposition the homepage title, positioning determines the direction of the development of the site. For example: Orthopedic department has a lot of disease, your title key words say rheumatoid xxx hospital, so good positioning your crowd. What is the benefit of doing so?

The first is to explicitly locate the user group, improve the conversion rate, followed by accurate positioning of the key words, often this keyword competition does not refer to the keywords so large; Finally, accurate positioning to enhance the site's audience, reducing the site's bounce rate, enhance the user experience, why not a good ranking it?

2. Positioning key factors

Title keyword positioning is what, the main page will have Two-thirds keywords related to the content, put one more keyword is more than one user portal, more than one user group. What are the factors that locate the keyword?

① consider repulsion: When two products they do not have any correlation between them is mutually exclusive (example: a website to buy sprinkler and tanker, users come in is to find sprinkler information does not need tanker. If your title positioning products too much, users come in difficult to find their own related products, then users will have an aversion. Therefore, we must pay attention to the recommendation of relevance products.

② contribution: The user needs a requirement and another requirement. Example: In the search for tourism users, at the same time, they also need to travel raiders, then travel strategy is the hidden needs of tourists, if we can seize the user's psychology, we can expand the contribution of users, will naturally enhance the site's audience.

③ Brand Keywords: The brand has the public influence degree has certain prestige, if does not have the brand keyword, the user directly thinks that you are the rubbish station. There is also a key point, that is the keyword to do the site name is wrong, if the user search brand keywords, the internet is everywhere, users will not necessarily click on your site. Example: Hangzhou tourism Network This does not have uniqueness, nature can not do brand keywords.

④ keyword Competition: When 2011 a keyword has 500 people to do, you should consider 2012 may have 2000 people do, title keywords too many sites to the late competition but do a few keywords site, the site keyword will naturally decline.

In general, site optimization is very important, we pay attention to the site outside the chain, but also need to pay attention to site optimization. Influence keyword ranking of the site optimization factors, today to chat here.