Talking about the brand construction of online shop by using microblog

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An online shop brand is the basic shop for a long time to make money, today I talk about how to use micro bo better to build our shop brand. Weibo is the most widely spread of the new platform, the speed of its spread to all professional marketing staff dumbfounded, for example, a few times before the microblogging of several celebrities on the mutual rhetoric, Micro Bo played an astonishing spread, almost just a few minutes there are countless people forward, can imagine the information on the micro-blog spread speed how fast, Also micro-Bo lost also Weibo, a lot of Weibo celebrities because of their own some improper speech was quickly spread led to have to close the micro-bo, this kind of facts tell us, to the impact of micro-bo undoubtedly, to learn to use micro-bo to build our own shop brand.

Perhaps many enterprises, net shopkeepers have started in the shop, on the site, but a lot of details did not notice, will micro-blog like a message board to use, in fact, this in the use of micro-Bo to build shop brand there are still a lot of deficiencies, but also far from playing the power of Weibo, The following author to talk about how to use micro-Bo better brand.

First: Creating an official image

There are proverbs in China saying that people depend on clothes, horse saddle mounted, for example, an entrepreneur even if he was at the event to wear a cottage Cardin believe that others still feel that he is wearing the authentic, but the same situation, a beggar if put on the authentic Adidas, what other people will think? Equally contemptuous of him, despised him, Think he preach this brand is certainly a cottage, this is the general psychological situation of consumers, we should fully understand the consumer of this mentality, in our shop brand, the use of this psychological generation of consumers to generate strong trust.

First of all, we create the official micro-blog, the name of Weibo as far as possible to choose our shop's main product to name, so that the first time to let users remember what you are doing, what you are selling. In particular, some of the direct marketing shop, can be their flagship products to name Weibo, then in the micro-blog must add their own business or shop logo, micro-blog profile to put into our shop introduction, second, micro-BO domain name, preferably with the domain name of our shop or the domain name used by enterprises to match, If you have been registered, then you can consider the following plus numbers to replace, so that users can feel that Weibo is professional enough, official.

Second: The official micro-blog Content release skills

For the official microblog of a business or shop, a lot of people would think of the official image of a serious face all day long, so it's better not to be too rigid in our official microblog to have official announcements, which are serious, but most microblogs are best to be relaxed, humorous, Only in this way can we better let users remember our official microblog, with relaxed and humorous content published on the official Weibo can play a good communication efforts, for example, rising official Weibo has published such a micro-blog, is probably about a lion sleeping snoring sound like a man to tell a joke about the third, Many of the fans of the rising Weibo have forwarded comments, this is no thought to the rising brand image has made a positive contribution. So we are in the official microblog rather less hair, we must make the microblogging to the user to help, have the dissemination of strength, let users remember our brand.

Third: let users actively to the microblog comments

We know that the following evaluation of shop products on the user's purchase behavior has a very important impact, but now a lot of brush evaluation, professional change evaluation, such as services are endless, consumers in the face of commodity evaluation will be heartfelt sigh in the end is the letter or should not believe it? At this time, the evaluation system of Weibo has played a very good role in enhancing trust. We can improve our brand image through our fans ' evaluation. Let our attention fans positive evaluation of the commodity, of course, any one of the hot products will inevitably have the difference, this do not worry, you should be in line with the principle of serving every customer, the interpretation of the explanation clearly, the return of all returned, Let the consumer see a positive brand image this is invisible to enhance the brand in the hearts of consumers image.

Four: Give full play to the functions of micro-bo interaction

Weibo is one of the most powerful function of the interactive function, if we can make full use of the interactive function of micro-BO can bring a high popularity, of course, there are advantages and disadvantages, once the direction of the control of the interaction, may bring negative impact on brand building. Therefore, in the use of micro-blog interaction must pay attention to use positive content to guide users to start interaction, and must be in the Web page to carry out the correct guidance, otherwise it will be counterproductive to brand building. For example, if you want to discount promotions, this promotional information must be true and reliable, otherwise it will only be counterproductive.

The above is the author of the micro-blog to help build a brand of some of their own understanding, of course, the specific situation also requires the owner of the owners according to their own brand to adjust, to make their own characteristics of the official microblogging, so for the brand to build is very helpful, the above content by http:// www.laizenggao.com/(how to Long high net) original creation, reprint please pay attention to retain the author's copyright, the original is not easy, thank you.