Talking about the brand strategy and commercial value of website navigation station from the experience of Nbhao123 construction station

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About the trend of Web site navigation station, I have published a webmaster network titled "Web Site Navigation trends and Ningbo Four web site analysis" of the soft text, although mainly for the opening of the site (the original title of Ningbo hao123) propaganda, but also based on my site for the business model and the future of a little thinking. The original conclusion is as one of the overall trend of the Internet, Web site trends and values are localized, but also mentioned that I have always attached importance to the brand and operation planning, but the actual experience and operability is also very general. How to create a brand, how to achieve business value or have income? With the construction of Web site and the depth of learning, this issue has a more profound experience.

First of all, review the site's history, from the domain name selection, site name, introduction and brand slogan changes are more obvious from the site Operation planning adjustment.

Starting from the end of November 2009, based on the conclusion of the beginning, the site was positioned to do the local hao123 site in Ningbo home. Because the first domain name is nbdaohang.com, so originally also called Ningbo navigation. Sense of the domain name is not good enough to remember, and the list of brand-name strategy more convenient promotion, on the nbhao123 domain name, the site is also the title of the main push Ningbo hao123 home. During the search for a comparison of many of the hao123 site, the more desirable learning role model is Hunan hao123. In the selection of the program, just started to buy a 15WZ program, interface and color is good, but the background operation is too rubbish, for the operation is really too important, had to discard. Finally chose the background powerful and technical support of 114. Want to, on the current Web site program, 114 is undoubtedly the best free Web site system.

After the time is imitation of Hunan hao123 began construction, mainly including logo design, website profile, SEO optimization promotion and site content clean-up adjustment. SEO Tell the truth also did not do how much promotion, for local Web site, local Web site class key words are relatively easy to go up. In addition to SEO work, the content of the site itself to build the column also spent a lot of energy. To tell the truth, as 114 procedures, the first thing to do is clear 114 traces, making the site is not 114, except for the necessary reservations. Therefore, in the search box, templates and various types of Web sites, do a lot of clean-up and adjustment work. Logo has designed three versions, and constantly improve the design.

Through these improvements, the overall content and quality of the site has been greatly improved. However, in Ningbo, several web sites, Ningbo hao123 is to achieve the most quality of the. In Ningbo, there is not a site to do such as Ningbo hao123 such a clear site profile and positioning (Ningbo local hao123 home), Brand slogan (Ningbo hao123--Lian-ning, through the world!) and refreshing clean five code ads browsing experience. And in the Web site classification, highlighting online shopping, second-hand car sites and other characteristics of the site classification. Ningbo localized hao123 Web site home to the initial formation. There was a furniture merchant in Hangzhou looking for advertising, but I turned him down. In fact, there are more than 100 pieces a year, on a keyword ads, want to be stupid enough. Ha ha

The second adjustment, in the operation and SE promotion process, the total sense of the site's name and brand alongside hao123, but there is no unique element of their own, but also found that my Learning object in Hunan hao123 in the brand has a big problem.

In terms of name, no personality is actually no brand. Like Hunan hao123, in essence, any one of Hunan's Web site can play this name, in search engine results, Hunan hao123 does not have a certain uniqueness. Many different domain names can push Hunan hao123 name. As a Web site, the domain name hnhao123 itself has no reputation. Like hao123 Web site home, the home of any Web site can be pushed, but hao123 has a relative uniqueness. Therefore Hao123 's website name from its direct main push hao123 can see its to the brand uniqueness consideration.

March 14, I recommend the site to a colleague, he Baidu search nbhao123 incredibly can not find my site, and appears to be some of the previous hao123 of Ningbo's promotional traces. I was so sorry for my choice of brand name. Based on the understanding, on the night of March 14, I on the website site brand name and SEO made a comprehensive adjustment to cancel the push of Ningbo hao123, and directly push the name of the domain name Nbhao123,logo canceled Ningbo navigation, directly to enable the home of Ningbo Web site, and simulation hao123 design, The default color of the website is also defined as a green color. Simulation is to put home, but also has its own characteristics.

Like Hao123 home, then nbhao123 very natural to the home of the Ningbo Web site. Logo name and site name separate influence is not big, as long as your name has meaning, people are impressive. has been very focused on the site name, from the perspective of SEO want to try to add more keywords. Then from the brand and promotion of the angle (reflect the personality and impressive effect), the use of a very concise website name: nbhao123--Ningbo People's Internet homepage. For local keyword density drop problem, change to learn Hunan hao123 at the bottom of the page directly show added to the site concise. At the same time, based on the PR value to enhance the consideration, the replacement of new Web site space, space quality and speed greatly improved.

At this point, the site nbhao123 Ningbo website Home brand personality and operational Strategy is formally determined. such as oneself in the first soft article elaborated the goal, builds the Ningbo website navigation first brand. nbhao123--Ningbo People's Internet homepage, as hao123--my Internet homepage, has embarked on a clear direction, brand bright Sunshine Boulevard. Nbhao123---2010 Ningbo web site Navigation of the Dark horse, must become a reality. Because we have been doing it attentively!

Views on the commercial value of Web sites

According to my current analysis and experience, do not expect to earn a lot of money from the website site. Before the famous national stations have a dime, I do not expect. The commercial value of the local Web site has the potential to tap from the geo-factor perspective, but it can be tapped, but making a lot of money or rising to a profit model is of little significance. Local do the best web site, a year is more than 10,000 bar, that requires much effort and pay. In fact, my point of view, Web site should be and itself is actually a public service nature of the site. So it is not necessary to discuss how to make money. Good operation, can salvage a capital, but also can buy snacks to eat, it should be satisfied, in fact, can do a most Ningbo people use the Internet homepage, itself is a very proud thing.

author/da wo tou nbhao123 ningbo site home Webmaster

nbhao123--Ningbo People's Internet homepage

nbhao123--Ningbo, through the world!

Http://www.nbhao123.com

Thanks again 114 to provide excellent open source Web site procedures, so that our station to become easier. At the same time welcome all webmaster Exchanges and cooperation and submit the website.