Talking about the website operation Way of the novice stationmaster must learn

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Operation Three steps: introduction of Operation phase

One: Be prepared for a rainy day--early planning is very important

The so-called preparedness, prepare for a rainy day, the prerequisite, the people. We do any work only to the preparatory work to achieve the ultimate, then enough to have the confidence to carry out a real masterpiece. Website operation is the same, the preliminary stage of preparation directly determines whether the subsequent work can continue. So what are we going to do in the early stages?

1, to understand the industry to do the industry website. For example, Huaxia mold Network to do the industry's website is the mold industry naturally, so preparation of our first to fully understand the mold industry, we not only have enough internet professional technology, but also need to mold the industry all know well, so as to be able to understand the target user groups what kind of site, Work to carry out will have more correct and clear direction, lest do a lot of no work, can reduce the site's revision.

2, clear to do the pattern of the industry website. That is, when making a choice, make sure that the site is a vertical subdivision of the industry, or to carry out a large and wide industry as a whole. In general, individuals and weaker companies are better suited to choose vertical segments to reduce competitive pressures. But the strength of the company can choose a large and broad coverage of the industry. For example, Huaxia mold Network, although the company is operating the site, but for the long-term consideration, or chose to do vertical portal site, because the choice of the strength of the company is relatively not very strong, the later strength of the development and expansion, and then to Alibaba such a comprehensive portal development. This is a gradual process.

Second: Armor battle, real knife work--medium-term construction is very important

1, completes the perfect website design. In front of the planning work to be perfect, then everything is ready, only owe the East Wind, is a mule is a horse only built to take out after walking. This time will look is the website design, the website design is very important, wants the Chinese mold net to have own design team, has this aspect the strength, certainly may choose own design. If you think that the strength is not enough, you can choose to design a professional designer, the so-called professional people do professional things, their own strength, then there is no need to waste time on it, behind the many need you to do the work to do.

2, choose a good site domain name and procedures. After the design is chosen domain name, according to domestic, you can choose to spell domain name, easy to identify. can also choose English domain name, more professional, such as Huaxia mold network domain name is: http://www.mouldu.com. Then is to select the program, as far as possible to choose the open source program, of course, sufficient funds can also find someone to develop.

Third: Advertise, spread in the world--later promotion is the soul

Obviously, have a perfect website, if only own to appreciate, that loses the essential meaning, therefore the website most important thing is the advertise, will promote the website to go out. There are a lot of promotion channels, the key is to have someone to implement.

3 items of concern about website operation

One, the website promotion 20 kinds of channels:

1. Forum promotion; 2. Blog promotion; 3. Viral marketing of the picture; 4. e-mail promotion methods; 5. Connection Exchange, 6.QQ mass information; 7. Web site navigation; 8. Create a sensation; 9. Use software to promote; 10. Newspapers, magazines, radio and television; 11. Website optimization; 14. Development of free service projects; 15. e-magazine; 16 Post bar, say it; 17. Publish articles in various media; 18. Celebrity blogs; 19. High quality Web site content, 20. Peer sites can be promoted with peer cooperation.

Ii. 3 key points of website optimization:

1. Pay attention to the timeliness, validity, readability, practicality and attraction of information in the website industry;

2, so that the site to become the industry market trend analysis of the authoritative platform;

3, so that the site becomes the industry's products, services, price inquiry platform.

4 factors restricting the effect of website operation:

1, dynamic page constraints, affecting the speed of the site.

2, site navigation, content columns, product classification settings unreasonable problems, affecting the user experience.

3, Web page title design and content issues, affecting user operations.

4, a large number of new published information can not be indexed by search engines.

This article from Huaxia Mold net http://www.mouldu.com, respect the copyright is the virtue, reprint please keep the original address, thanks for cooperation!