Talking about three misunderstandings in the process of local building materials website SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2012 Domestic real Estate industry experienced a historic winter, the surface will be hit to the building materials industry, but the author of the city, but did not feel that the building materials industry because of the downturn in the real estate is implicated, the author of local building materials website popularity even better than the local real estate, This point in addition to the site's operating factors, but also the current building materials industry has a great relationship with the prosperity, also because of this major factor, now many places, have appeared a number of local decoration nets, many local portals, local real estate network, but also opened up a local building materials channel, so at present, the local building materials site competition is also very cruel !

Local Building materials site competition is the most brutal place, nature is the ranking of the site, now operating local sites are most of the individual grassroots webmaster, not too much "home" used in Baidu bidding and promotion, more is the use of keyword optimization ranking method to get more target traffic, it is in this context, A lot of building materials network webmaster walked into the site optimization misunderstanding, the following author on the simple to analyze the local building materials site often go into the three ranking optimization error!

One: Focus on the core keywords, the full effort to optimize

Many webmaster in doing local building materials site optimization, more is the focus on the core keywords, the general local decoration site of the core keywords are local + building materials, such as: Xiamen Building Materials Network, but this keyword competition is conceivable, If some of the longer-running local real estate sites or local portals add building materials channels, at the same time, the weight of these sites is high enough, then our core keywords will be very difficult to break through their defense, especially just set up the local building materials site, it is difficult to pass these core keywords with these sites Rob traffic! So if you start to run building materials site on the full strength in the core keywords, often will only be wasted!

I think in fact just started to do local building materials site rankings, or should start from the long tail keyword, although a lot of webmaster also understand the long tail of the flow of keywords, but in the process of SEO, often the long tail keyword ranking optimization as an auxiliary, but tightly focused on the core of the key words, this is a lot of people are likely to appear Want to eat a mouthful of fat "mentality. In fact, we have a long tail keyword optimization is a war strategy, that is to circumvent the edge of our enemies, forming a rural siege of the city situation, and finally defeated the enemy!

Second: After getting a certain grade, the sadness of complacency

Local decoration site Just choose the long tail words, the use of "rural siege of the city" of the combat method, coupled with their long-term insistence, to obtain a certain effect is not difficult, but I understand that many stationmaster now has a certain results after the obvious slack problem, think that have a certain ranking on all the safe, You can start counting money by sitting. This kind of slack mentality will often make the site in a two weeks after the ranking will fall quickly, and if you want to restore lost "Jiangshan" will need to pay more than before the energy, which is why many of the site to operate local building materials can only short-term brilliance. So, local building materials site ranking optimization is a long-term process, and can not say that some people will be able to reap the benefits of success!

Third: Heavy ranking and ignore the user experience

As a local building materials website to be successful, ranking is quite important, but we have to understand that we upgrade the ultimate goal of ranking the site is to obtain more users and building materials business, the author of the observation of many building materials site webmaster is only locked in the ranking of the site, so that their site in the building materials industry quickly have a good ranking , even at the use of some Black Hat optimization method, for example, the use of keyword piling, as shown in the image of this building materials network, piled up a lot of keywords, perhaps we can get a short good ranking from these means, but wait until the search engine algorithm in the update, may be your building materials site will lose these rankings. This is a user experience oriented optimization to get a long-term ranking.

The above is the author's summary of the local building materials site in the ranking optimization of the misunderstanding, in fact, these misunderstandings are not only happening in the local building materials site, in fact, many sites have related common problems! and to avoid the above mentioned by the author of the three misunderstanding, the author of a sentence to express: Honest man, sincere to do the station!

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