Teach you how to operate the site

If I am a client myself, it is imperative to have a brand new to the site's sales force, and to be effective when it comes to the brand. I have set a working arrangement, that is, every day you come to apologize, thoughtless male business manager eliminated, ugly woman business manager also eliminated, I hope your brain every day for my consideration. - profiteers is right? Your customer is such a profiteer profiteers!

Website operators do, all the time must remember: Who is the uncle who is the money, this is wrong, the rules are mandatory platform. As a website, providing services to customers, but there are only two: First, the channel, and second, marketing. If we lose all the power of making rules, then we lose the control over the channels and lose the right of independent pricing. In the end we will not even be worth the money for the only service we have ever saved. However, we must also fully realize that the formulation of rules is not a very cowardice. The formulation of rules should reflect fairness, and the platform should be developed in a benign and sustainable manner to form a healthy ecological environment. A reasonable rule is not tyranny. Unreasonable rules are just as violent and violent as the insurgency will surely be caused.

On the premise of abiding by the principle of service: The most important thing is to high heating What is the service, what is the effect, what is the customer want?

There are two ways we can run ads today: one is performance marketing and the other is word-of-mouth marketing. Professionals in these two areas often misunderstand each other. According to common sense, the real estate customers most things to do is to spread the brand, Taobao Mall business and most things to do is to pursue the maximum conversion rate, which is non-interference in the two worlds, although the name is called - the Internet advertising. However, when people in both worlds move around, the problem arises! For example, real estate advertisers usually ask a few times, and Taobao owners usually ask how many people will see - this is a big mistake wrong.

By carefully thinking about the application of ROI, we will find that the more bulk it is, the less direct ROI is considered and the faster it is sold, the more direct the ROI is considered. Through careful reflection on classic cases, we can recognize the ROI approach, for example: APPLE's marketing is indeed very cattle, it almost did not advertise itself, by selling APPLE distributors hit the effect of IPHONE words to help him advertise . APPLE is by conquering the heart, to further create thirst, so that everyone does not consciously feel IPHONE4 hard to buy.

But when we look back, we're awakened when IPHONE4 is an arcade. By creating brand myths, creating consumer trust, creating market hunger; artificially led to supply is always lower than the demand a little bit, the result will be higher than the open supply sales. Did you find that APPLE ads never consider a single ROI. These master planners of integrated marketing focused on details, breaking hearts, building trust, creating hunger and thirst, and reaping fruit after a long process. This is the so-called master, never easily move, a master shot, I know there. Good sales experts, not easy to quote, the highest level of marketing must be directed at the people's heart, after the heart, you can easily win!

At the same time, we must also be soberly aware that: the pursuit of effectiveness is not the fundamental advertising! Then such a marketing is how it is done? Through the planning, through the integrated marketing! Marketing planning But so: to find out your product 窨 will What kind of value to the customer? How to make the customer believe in your product? How to allow customers to purchase intention into action? Then, through what ways to let customers know your product? What are the marketing steps In our opinion, a good marketing plan must embody three concepts: novelty, logic, and feasibility.

OK, now you know professional, you know NO profiteers profiteers - no free, do not confuse the effect of marketing and brand marketing, not cheap service. We must have a principle that is resolutely not to do business on call, instructors make the "lackeys", as Jiang Wen in the "let the bullets fly," said the phrase: I want to stand to earn money. So, we have to ask, how can we stand to earn money? Yes, professional, or professional. We must abide by the principle of "service creates value". Otherwise, we eliminate profiteers and we ourselves become new profiteers. The so-called professional principle is:

Rule one: to do the site, the early should do is to provide effective marketing, because your brand marketing in fact still can not produce results, but also to show your customers to see your value, therefore, lack of traffic, If the mature period, the site traffic is large enough, do not go to do the actual marketing, selling things, the actual effect is just display, channel accuracy, the crowd's influence is the most fundamental.

Rule 2: For small businesses, you should choose effective marketing, pay attention to single ROI substantive effect, and brand deficiencies, you need to supplement through the community marketing. For large businesses, you should choose brand marketing, without attention or ignore the single ROI indicators, focusing on the final promotion of the final performance of the project, the results through marketing planning to achieve.

The right strategy, the principle of clear distress, you can confidently, hold your head straight, straight up to face your customers: "X total, your idea of ​​running should be like this.

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