Ten principles of website user experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The user experience of a website is the foundation for a website to survive. A website does not have a good user experience is unable to keep users, but also can not please the search engine. So you want to make the Web site to become your network marketing tool, then the site's user experience can not be ignored, but also to do a good job. To do a good job of the site's user experience in terms of what to consider and what principles to comply with? Next to the game SEO will simply talk about their own ideas and views:

First: Increase the usability of user interface

A number of sites have the best number of clicks in about 3 times, click Distance can not be too far from the home page. In fact, it is not wrong to say that the user clicks to find the information they want of course will be annoyed, but in fact, most visitors do not because they clicked a certain number of mysterious times to give up, the number of clicks and whether they are upset and no obvious correlation.

A study published by Joshua Porter on the Uie (user Interface UB) website shows that users who go through more clicks – such as 12 clicks-are no more obvious than leaving after three clicks. In fact, Porter mentions, few people actually give up because they clicked more than three times.

In fact, the focus of retaining users is not how many times users clicked, but the ease of use of your site's pages at work. If your page is very easy to use and powerful, then I believe that even if the user clicks on 10 times he will not be upset.

Second: content to left and fit f shape placement

A study conducted by Enquiro and Did-it, a search engine marketing company, Eyetools with the visual track research company, using a similar visual trajectory approach to track 50 participants, confirmed that when participants browsed the Google search results page, The F-shaped pattern also appears. The formation of the "Google Golden Triangle" is precisely because the first focus of user vision is the leftmost part, which is consistent with the F-shaped model proposed by Dr Nielsen.

Dr. Jakob Nielsen – a pioneer in the field of usability research, has organized over 230 participants and conducted a visual track study of Web-page reading habits. The results show that the visual trajectory shows an F-shaped pattern when the participants are browsing the web quickly. (Translator Note: the so-called F-shaped mode, that is, from the top left of the page, read the first few lines of most of the content, the more down to see the shorter, the formation of the F-shaped browsing track)

As you can see from the diagram above, if you want to make it easy for users to find the relevant information, then it's best to put it right and put it in line with F. These east can increase the user to discover your information when browsing the webpage quickly.

Third: Speed up Web loading

Speed up the Web page loading speed of this principle than we all have experience and empathy, a too large Web page file, contains too much flash, pictures, audio, video and other pages in the loading time is bound to be very slow. Users don't have to wait a long time for a Web site that must be opened, so your users are lost before they open the site.

And if you care about search engine rankings, it is more urgent to improve the page response speed, Google has added page speed to the ranking factor.

So for the loading speed of the Web page, do not let your user area waiting, this patience can not be casually tested here.

Four: Make the website content easy to read

Expert analysis: Web users do not really read online content, analysis shows that users read only 28% of the text on a page, and this data also with the page on the amount of text to further reduce.

How to make the content of the website easy for users to read? You can add thick article title, article content small title highlight or change a color, the paragraph in the article not too long, enough. Do not long speech, internet surfers are in the fast browsing the Web page, few can really in-depth to see some articles, disciplinary articles for him really useful.

Five: A long page is not necessarily bad

It has been said that the site's best page only a screen, so that users do not have to pull the scroll down to see, so that users reduce the number of operations. Of course, this also has the advantage of doing so, but when the page needs to show the rich information, add a few screen layout is also not. You don't have to stack all the important content at the top of the page for fear that the user "won't pull down the page".

The correct approach is to use the visual classification principles and zoning techniques to express the importance and priority of the various content on the page.

Sixth: The important content left to place

Why do you want to put important content in the left position? This depends on the reading habits of people, people read like from left to right, from the top down, very few people like the ancients read, and then the text typesetting is also very few.

According to Dr Nielsen's visual track study of more than 20 users, browsing the "main attention" on the left is about 69% of the total browsing time. So in the layout of the content of the time to comply with such a basic principle, not to challenge the user's browsing habits, so you will not outweigh the gains.

Seventh: Grasp the space between the words

Face a paragraph clear, the title is clear, the layout is reasonable article and at the same time face a typesetting dense, long speech, no small title, paragraph length let people produce reading illusion of article you will like to see which article? probably most will choose the first one, because everyone should be worthy of their eyes, even if the second kind of article is very important, May be due to the composition and layout of unreasonable and have been given up reading.

Good readable text is not only easy to understand, easy to read quickly, but also to enhance the site users continue to read, rather than close the possibility of the page away. There are a number of factors that affect readability, including font selection (whether with serif trim), font size, line spacing, background/foreground contrast, and space between text.

Eighth: Details determine success or failure

In a case of expert Jared Spool, he made a detailed change: Removing a button in the settlement process and replacing it with a clearer error message to prevent the user from operating incorrectly, a change that increased 300 million dollars in revenue over a year. In the first month, the revision of the settlement process directly led to a 45% increase in sales.

This change is a small detail, but such a small detail is to bring great benefits, but it is classic change. Focus on the details and use a/b contrast test to try and validate your assumptions to find the most effective design for optimal results. Don't forget, the details often determine success or failure!

Nineth: Do not use the site search to replace the website navigation

Site navigation can be said to be the beacon of the site, with this lamp can let our viewers not lost direction, can successfully find the information they want. Site search function is only an auxiliary user to find the tool, the combination of the two can make users more convenient to browse the site, but do not be too infatuated with the site search, and do not try to use the site search to make up for the lack of website navigation. Because in the outstanding site search is also when the website navigation can not meet the user to find the needs of the time will be used.

Tenth: The homepage of the website may not be so important

Do not be infatuated with home page, homepage just homepage. A lot of data show that some Web site traffic is a large part of the site through some internal pages directly obtained, rather than relying on the home page.

McGovern's research shows that more and more traffic comes from external sources, such as search engines, social media, content aggregation suits, and not from the homepage of the site. Therefore, shifting your focus from the home page to landing pages will bring you a higher price/performance ratio for your site, a lot of time to gain, and a better chance to retain and transform your users.

The above 10 is my combination of practice and some of the theory of finishing, really do the above 10 requirements, I believe that your website UE must be very good. Do not overlook a more important issue, the user experience of the site directly and conversion rate has a certain intrinsic relationship.

Reprint please specify the copyright! Original link Address: http://www.yosite.net/yhty.html