The basic method of website keyword optimization

Absrtact: Website Optimization method is a relatively abstract technology, it is difficult to understand correctly when there is no foundation at first; but it doesn't matter, as long as you're looking at the bottom of the Gen, you can figure out the general principles, and the details and tricks of optimization need time and practice to accumulate

Web site optimization method is a relatively abstract technology, the beginning without the basis of words is very difficult to understand correctly; but it does not matter, as long as the bottom of the Gen can understand the general principles, and optimization of the details and tips is the need for time and practice gradually accumulated experience. The technical level is very difficult to measure with a standard, we have learned only some other people used the method, the actual combat how you pay effort is the most important factor affecting the results, the same way different people use the effect is very different, there are many luck coincidence is not the reason can explain clearly. Down we share the basic methods of website keyword optimization:

Optimization of domain name structure

You must have a plan before you create your site, layout the content and sections of the site, and work out the architecture that you need to use for the tree, which is very important; Because these fixed addresses will damage the weight of the site once they are determined to change it. So at the beginning of the building, we should establish the optimized directory logic structure. According to the size of the site we generally use the tree plaint directory parallel distribution of the principles of this class page to plan the basic structure of the site, the advantage of this is that the senses are more fluent and logical order and the classification of more specific aspects of management and maintenance, the need to pay attention to the actual workload to adjust the number of plates to avoid the void of content.

II. website Internal optimization

Internal optimization of the site contains three categories:

1, the program source code optimization. The operation of the source code of the program reflects the quality of the infrastructure of a website, this is the core power of the development of the website must write introduction redundant code style, do not load too much unfavorable search engine read the program code included.

2, internal chain microcirculation optimization. Within the chain refers to the site within the weight of the anchor text link, can be long tail title keyword can also be hot short tail keyword, in general, many sites are used in different frameworks of the list of modules, in fact, this way because of time and effect has been less obvious, There is a better quality within the chain of the article is not affected in the text of the language in the case of the original words in the existing statements to select the keyword and specify the relevant link article, so more natural and convenient to solve the user in the reading of difficult words encountered. Need to grasp is the distribution of the chain point, the more widely distributed in the station all the better, the formation of a small station to point to the circular relationship, which is the best quality site within the chain system.

3, the article Content quality optimization. There are two noteworthy areas for content optimization:

①, Content Update frequency control: frequency reflects the vitality of a Web site, that is, the average change in the site of the interval, which is the site content control plays a very important role, there are many people like to regularly update the site, actually want to achieve is to ensure the average amount of the premise as much as possible update maintenance, This is also Baidu Search engine Optimization Guide said the article timeliness in the important link.

②, article content originality: Through the intelligent fuzzy matching search engine can easily find the similarities between the two articles, the article written well this standard search engine and no sensibility how to measure it? That is to say, the richness of the article must be strongly reflected, what is called richness? Not the more content, the better, You can try to add video, pictures, WORD, TXT and other search engines can identify the content, so as to enrich the elements of the site, but the premise still can not be copied, at least false original modification of more than 50% content.

Third, the external link quality optimization

Link quality and stability are important in the construction of the chain release. There are external chain update frequency, link distribution, the number of links, such as the relevance of a series of issues needing attention, the role of the chain is still very important, the construction of the chain must have a regular process, do not rise and decline this will create a threat to the site trust; The slower the growth of the external chain relationship is more stable and long-term, do not try to use the chain cheat to achieve the goal of promoting rankings. Compared to the outside chain optimization risk than the internal chain optimization is much higher, so we in the implementation of the home page keyword ranking optimization must put more energy in the station optimization above, if this ratio is unbalanced then next update may be your doom!