The bitter experience behind the operation of group buying website

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Before I published an article in the A5 website, wrote some group buying website initial operating cost, interested can go to see http://www.admin5.com/article/20100921/273295.shtml. What I want to say here is that group buying does not mean that money can be done well. To do the bitterness of group buying, only those of us who have done group buying understand. Talk to us today about the operation of group buying.

I. Service

Buy no other general E-commerce sites, group purchase site every day in the QQ answer hundreds of questions, big to pay questions, small to how to spend, can advance consumption of anything. Sometimes encountered without a regiment, but also a call to visit customers, ask each other is to refund to pay treasure or bank card or buy account refund, very cumbersome. If your service is not good, then your group purchase site is basically hopeless. Before we wind group QQ Group has a member to tell about his experience in the group Treasure Network. That Regiment treasure Net sells is the entity product, buys after the successful delivery to the buyer, sends the and buys the root to be different, many buyers calls to the regiment treasure Net, the Regiment treasure Net's customer service basically is perfunctory, said what buys the product to have gone, has changed to the buyer the equal value product. Group of that member mad, after a few days he will be friends organized DDoS attack Mission Treasure network server, a few minutes after the group Treasure network can not open, lasted for several hours. This is the consequence of bad service. If you do not have products, then you have to ask the buyer's advice, can not be arbitrarily advocated by the disorderly delivery. This is why many people now increasingly do not believe in group buying sites. Mainly because a lot of group buying website Big, service can't keep up. Small group buying site and no staff to do service.

Ii. cumbersome procedures

The person who has done the group purchase or the person who will be in the group buying company should know that the popular group purchase website, the office is very busy, very busy. Salesman run merchants, to meet, negotiate, sign, and then have to pat the United States to take pictures of the business, take the business introduction, understand buy details good do product introduction. After the success of the group buy to send coupons to businesses without computers, but also to check with the merchant account, amount, for settlement. Some businessmen do not count, customers go to that consumption and start to introduce the different, but also run over to negotiate. The procedure is very many, the matter is many, the person is particularly vexed. So do group buying must be able to toss.

Third, customer loyalty is difficult to grasp

Group buy in a large extent to spell is the price, and now so many group purchase site, can do long-term General Service is no problem, a strong financial site. But the merchant is limited, many times, one day has several buys the website to buy the same merchant's product, the price basically is you one more, I less piece, sometimes the price is same. This will give us to do the increase of group buying difficulty, because the customer is not stable, service the same situation, who cheap I will buy. If which group buying site has any negative news, that waste, basic this period of time to buy products difficult to sell. Therefore, the biggest difficulty in buying a group is customer loyalty can not be grasped and estimated.

Iv. competition is too intense

Now the group buying industry has been out of a "thousand-group War" degree. Web site navigation, 11500.html "> Group buy navigation, group buying sites springing up like sprung up." More like Sohu, Tencent, Taobao and other large portals also began to increase the purchase of this block of funds, technical input. Let a lot of small, medium-sized, and even like the United States such as large group purchase sites are difficult to foothold. Some group buying sites have spread to three-tier cities in search of a market.

Above four points is only I do Nanchang group buys the Wind Regiment net a little experience, reprint the time please retain the source Wind group net www.fengtuanchina.com. But the real want to do group buying is not afraid of these. There is no free lunch and no work for nothing in the world. If you do something, you will return it. If you have a psychological preparation, then good, persist to do, if you have not thought well, do not come in. This is a very laborious and rewarding business model that is not so fast. Or that sentence, "group purchase has the risk, the need for caution."