The construction of shop brand is the way for small and medium sellers to go in the future

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Yesterday I read an article about the current small and medium-sized Taobao sellers survival Status quo. Now the small and medium-sized Taobao businesses, if not spend money to advertise the poor sales, spending money advertising sales is up, but almost all the money spent on advertising. The cost of this sales is too high. However, Changxiao previously believed that whether it is a website or an online shop or even individuals in the Internet must make their own authority and brand.

Some time ago Changxiao published an article on "website branding is our webmaster must go in the future road" articles. Today I would like to talk about Taobao sellers if out of the cost of selling the sleepy. Although this method is very rigid, but in my several Taobao store friend's experiment has seen the effect.

For the previous Taobao sellers of advertising, whether it is Taobao internal or other Internet brand site launch. We're not going to talk about this today, alone. We minimize the cost of advertising. Retain users, let customers two or even three times to buy into a repeat, so that our ads that is really worth it.

For small and medium sellers a lot of sales of product quality is relatively poor, here I would like to say is that we want to retain repeat product quality is the first, must be strictly. A few of my Taobao sellers friends in Guangzhou where to sell women's clothing, the quality of goods before is relatively poor, sell one is a way. For this year's grim environment I told them to keep looking back, must start with quality. They chose a better product, just started to throw money into the ads, but this time they did another job is to retain the contact information of these users, and then analyze the data, the customers to carry out two promotional publicity and so on. The specific method is Gavenvent, mobile phone, add to their own buyers QQ group.

Here to say that they also spent a relatively large amount of money to do this. But the effect came out after half a year. Women this purchasing power is very powerful users, as long as the maintenance to their return to buy the probability is very large, so greatly save the later stage of advertising, and sales are steadily rising.

Here I also want to mention that I was in the first paragraph of the personal hands, actually see some active Taobao buyers QQ group to understand. A lot of mother and child products QQ Group, this inside people are very letter Nigerian group Lord, he recommended the goods are very good. In fact, this group of owners is an authoritative individual. When we expand to shop above is actually the same, the establishment and the user's trust relationship is our Taobao sellers to do.

Finally summed up today to express the content: Shop brand construction is a long long process, but also we must go in the future. If you want to have a long-term development, the establishment of their own shop authority or personal authority to do an Internet commodity authority.

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