The end of the old: a suggestion on the operation and popularization of local portals

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Today I met a friend online, want to do a local portal, but do not know how to start, the old end by the way to write a simple operation planning, the following is the main content:

Profit mode:

One: Take the local advertisement mainly, home advertising zoning, such as the home page car next to the car ads, food plate location to meet the local food and beverage ads, advertising position home page not too much, highlighting the key content, so that content and advertising to match each other, do not affect the user experience and can make advertising play the greatest value, Advertisers also like this kind of advertising.

Two: Different sections can operate on their own-for example, local friends can do parties, self-driving tour, group buying activities, such as food can be directly linked to a business to discuss after you an advertising fee, you write him a try to eat the article introduced his shop, not advertising ads, the effect is definitely better than direct advertising. And so on now not listed, in short, through activities to expand the influence of your site, while gathering a bunch of your station loyal users. These are after your website has a certain popularity. Of course, you can also get a certain amount of organizational costs.

Forum settings: The most profitable current netizens are also most interested in dating wedding, real estate, cars and so on, put on the site most eye-catching place, the best column in the columns are also directly displayed, in short, is to let local netizens the fastest speed to find the content he wants to see. Reference to the http://www.jx09.com/, home page content according to user experience settings, the most interested in mentioning the top, and the contents of the home page must be selected by the most hot, the most eye-catching content can be placed in the home page position, if necessary, reference under the title of the party's practice, make some speculation. Column set up at the beginning do not need more, do a few more after the popularity of the slowly expanding

Website Operation Promotion:

Network promotion: Target groups are mainly local users, the General people have a group effect, simple point is good to join the fun, so early should be the site to fry their own to do, each section of their own multiple registered ID article top stickers or something, hair of the article also want to stimulate the eyeball a little or practical things, Let a person see feeling this forum is very hot feeling, will more and more people pay attention to this forum, and then also want to encourage users to post, you can recruit some of the network owner, branch, such as, can give them certain privileges or benefits, encourage them to pull more friends to join this community. Exchange connections with some of the other local gas sites. Use the identity of netizens to the local forum and QQ group to promote your site, for example: Heard recently xx out of a xx community, very interesting ah, have you ever played Ah, and then under the name of another netizen to the top: Oh, I know, I have a lot of friends often go there, xx section is good oh, and then leave an address; Do not leave the obvious ad mark, want to do with the identity of the Netizen. In short, the price to attract users, how to blow on how to blow.

Actual promotion: If your company has the strength, may refer to the brain Platinum/The Journey game practice, in the local major Internet cafes posts your community advertisement, may in the television media frequently mentions your website, for example if the television station has the food this forum that host's spendthrift may post your station the sign, The TV screen moves the word or directly places the logo of your website, is the joint venture with the television station, such as the supermarket can be issued at the door of cheap shopping bags, bags printed on your website logo and address, plus a eye-catching advertising language, shopping bags in general people to buy the supermarket, if free to use words is a long-term advertising, and others in the free promotion, these can in the short term your site in the local visibility of the promotion. One principle is that the lowest cost reaches the maximum exposure rate. People have a psychological, that is, a repeat action more than 20 times will form a habit, a thing more than 20 times see will form a very strong impression. Above the promotion of a prerequisite is that the site must first have a certain content, long past, will certainly become a well-known local community: Pay attention to the name of the site must be special, easy to remember, such as "XX family". To the end is Word-of-mouth promotion, which is the best result. Write these right now, concrete too much, can't be listed here Oh, these are only suggestions, according to local characteristics, the locals are interested to do, more reference to the practice of successful website.

Do the local community, must pay attention to the interactive user experience, the user viscosity will go up hype means a lot, choose the best way for you. Website operation communication Add me q:26467299