The essential meaning of the chain is the user's vote.

Absrtact: All along, everyone's understanding of the chain is simply to accumulate weights, improve the site rankings. This understanding in everyone's mind, as if already is the iron general law. Indeed, the ultimate goal of building the chain is to improve the site rankings, but blindly in order to

All along, everyone's understanding of the chain is nothing but the accumulation of weights, improve the site rankings. This understanding in everyone's mind, as if already is the iron general law. Indeed, the construction of the chain's ultimate goal is to improve the site rankings, but blindly for SEO to do outside the chain, it is easy to be punished by search engines. Especially in the green, such as a series of outside the chain of the algorithm issued, then doomed to the outside chain construction can no longer stick to the rut.

In the author's optimization of a group of websites, found that the effect of the chain is really unsatisfactory. However, outside the chain as a reflection of the popularity of the site's only judgment factor, so the search engine will not give up. But in the 2013 the chain of demand seems to be more natural. The essence of the chain is on behalf of the user vote on the site, so the real nature of the outside chain structure is more conducive to the improvement of the site weight. On the contrary, blindly for the outside chain to establish the illusion of voting, then the site is always unable to break through the bottleneck.

In the final analysis, the essence of the chain is the user's vote, whether a false vote or a real vote, the vote is authoritative, these data believe that the search engine to judge it is not difficult. Therefore, if we can build a natural, authentic polling source, so that the search engine will naturally give the site a higher trust. How do you do it?

One, the website of the whole station optimization

In the author of a number of colleagues in Guangzhou website construction company website Analysis found that a lot of sites do not have to do very good content, but the chain to do a particularly good job. In SEO optimization, too much focus on a particular data is not a good thing. Imagine, the normal situation, the site content is a mess, but there are a large number of users willing to recommend articles, then the search engine is not stupid. Therefore, the outside chain do a good job, we should also adhere to the creation of quality content, improve the overall quality of the site. The website of the author site structure is very good, and the structure of the chain is also very excellent, but because the content can not meet the needs of users, so, in the 2013 after the site's ranking has dropped a lot. Sometimes cheating and master is only a thought.

Second, the authenticity of the recommendation

In Lee's external chain judgment document, it is mentioned that whether the chain is true is a measure of the quality of the outside chain. A lot of people are confused by this sentence, throughout the Internet, most of the corporate web site, these corporate web site daily traffic is not enough, want to get the user's real recommendation, more difficult than heaven. In fact, although Baidu published the SEO information, although authoritative is very high, but the author thinks that in fact, Baidu published SEO learning materials more guidance than technical. Baidu will also tell you how to artificially build effective outside the chain? How to simulate the user experience? Obviously it's impossible. Therefore, regarding the real recommendation, we may as well understand the high imitation true recommendation,

High imitation of the real recommendation, that is, imitate the user's real recommendation, can be achieved from a number of details. For example, more construction SNS community outside the chain, more than inside the page chain, to improve the variety of cable links, add more Share button, and occasionally share the content of the site out and so on.

The universality and relativity of the outer chain

In fact, all along the chain of universality and relevance will be defined as a key factor in the value of the chain, but in which trading link rampant era, was neglected by everyone. A person to give 10 votes, and 10 people to give one vote respectively, then more recommended significance, I believe that we all understand. At the same time, the recommendation of experts in the industry is more meaningful than the recommendation of the outside pedestrian.

In fact, in 2013, the so-called high weight outside the chain has no effect on the site. Therefore, we should change the view of the external chain, the real meaning of the chain is not the transfer of weight, the so-called transfer weight is only the obsession of the algorithm. If still blindly addicted to the weight of the chain, then the site is doomed to be unable to advance.