The five basic Laws of website optimization

Absrtact: SEO search Engine optimization (search Engine optimization) is the best way to bring visitors to the site, search engine based on the signal released by the site, through a set of algorithms to rank, and search engine optimization that is for this set of algorithms to adjust your site. With

SEO Search Engine Optimization (search Engine optimization) is the best way to bring visitors to the site, search engine based on the site released the "Signal" through a set of algorithms to rank, and search engine optimization that is to adjust your site for this set of algorithms.

With the increasingly perfect Internet ecosystem, 2012 major search engine algorithms are constantly upgrading, adjustment, change (remember Baidu overtook link algorithm upgrade Mody), even in the search engine algorithm upgrade before our corporate website has achieved a certain degree of success, If the company's Web site can not evolve with the search engine technology upgrade, then our site is also very easy to be eliminated by the new search mechanism. We must speed up the pace, so that our company's Web site with the Times, always using the most advanced way to optimize the site, only to optimize the site to ensure that our site in the relevant keyword search to get the best ranking.

We as a business seoer, we all hope that our site in 2013 ranked more forward, the following five points is the Enterprise Optimization site personnel should be master of the SEO tips, only when you are proficient in mastering these 5 tips, you can have the opportunity to carry out the Enterprise website optimization work, And let your corporate Web site in search engines to get a good ranking.

I. Key words. Analysis and determine the appropriate keyword is a successful search engine optimization strategy of the key components, but also the whole SEO strategy of the first step, those SEO experts are very clear that people in search engines are likely to search through which keywords to find their enterprises, it is through the study of these keywords, analysis, settings, It increases the exposure of its business products to potential customers.

After the brainstorming of their own and colleagues and check the competitor's website, then to Google keyword tools (AdWords) or Baidu index tools, query the number of keywords and their related keywords, and then use a few common keyword tools to view the competitive situation, List competitive indices and potential efficiencies for these keywords (figure I below). If you notice that some of the keywords in your industry are too competitive, turn these keywords into long tail keywords that are within 2-5 words, and then optimize your site to stand out from the search results for these keywords. The longer you have a keyword, the easier it is to have a good presentation.

Figure I:

Two. Meta tags. Meta tags play a pivotal role in search engine optimization. No matter what keyword you enter in the search engine, you can find the key words in the title of the performance of the page, now up to December 2012, the major mainstream search engine is still through your page title to determine whether your Web page and search keywords related to one of the signs.

The description of the page has the same effect (figure II below).

Figure II:

Three. Product picture. If you think the picture doesn't work, please rethink it. As many consumers search for products on search engines, their focus is not only on the results of "web" search, but on some "picture" search results. If you have a clear picture of the product on your site and the file name contains the relevant keywords, the images are ranked well in the search engine. By optimizing picture products, you can also bring a lot of traffic to your site, and potential consumers will click on these images to find your site.

Four. Website content. Indeed, content for the king, this saying SEO personnel should be very familiar with, and the major search engines have said, if the site wants to get priority in keyword search is the best way to create high-quality original content and create a positive user experience, from the 2012 Search engine algorithm adjustment, as of now, The most important thing for search engines is the sense of site user experience, because the algorithm is adjusted to enable search engines to provide more valuable results for their customers.

Five. Reverse link. If the content is king, the reverse link is the queen. Remember, the key is not which sites have the most links, but who has more high-quality links to their sites. The way to accumulate backlinks include: every day to edit some original soft text submitted to the major sites, such as the home of well-known webmaster, contact with your industry-related industry portal site for Friendship Links application; forum post; Create quality news content When these news content affects some bloggers and news sites, these blogs and websites are actively referencing links to the content.

By optimizing your own corporate Web sites in five ways, you can also analyze your competitors to see how they are optimized for your business. It is possible that what you do at the same time they are doing, which requires us to jump out of the original mode of thinking, to be able to compete better.