The four main elements of soft writing in home appliance website

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Preamble

With the rapid development of the Internet, traditional business projects in the online development is also in full swing, and even a great catch up with the traditional trend, home appliances retail belongs to one.

It is understood that the online home appliance retail Business, since its inception in 2004, relying on "high efficiency, low cost" of the core advantages to the annual growth rate of 200% rapid development of China's largest integrated network of retail enterprises, 2010 more become the first annual sales break through tens of billions of large-scale integrated network of retail enterprises.

In the background of the crazy development of Jingdong Mall, traditional household appliances retail giants, Suning, Gome also began to pay attention to the development of E-commerce, Suning launched the "Suning easy to buy", gome in the development of their own online mall, but also the acquisition of well-known home appliances retail website-Bowser network, the current "Jingdong mall", "Suning easy to buy", " Gome Online Mall, "Bowser net" four major household electrical appliances retail sites neck and center, but also a large number of small household appliances retail network has sprung up.

In order to promote the site, the major sites in Baidu, Sohu, Sina and other portal resources to put hard ads, while some "run the silent" soft Wen also launched. Home Appliance website Soft text How to write? In the traditional household electrical appliances retail industry has 6 years of work experience of the author, summed up the six years of writing results, for you to explain how to write home appliances website soft.

Four key elements in soft writing

Products, prices, gifts, services are used in soft writing of home appliances are the four major elements, but also all the commercial soft writing used in the four major elements, if the use of the four major elements of vivid, worthy of our scrutiny!

Product is the basis of writing

Home Appliances Web site Soft writing, publishing is to sell goods, enhance the website brand service, so the home appliance products have undoubtedly become the basis of the writing. So what is the content of home appliances can be written, I think there are the following aspects:

1, the quality of the product. In the Shanzhai, fake and shoddy products increasingly crazy today, consumers are undoubtedly very concerned about the quality of products. such as Gome Online mall promised Gome sales of home appliances products, from large color TV, refrigerators, washing machines, such as small razor, microwave ovens, regardless of the form of operation for distribution or consignment, have strict quality assurance. Again as for the recent Supor "problem pot", Suning, Gome, Yongle are the first time to make a commitment to the shelves, and to return.

2, the characteristics of the product. Any home appliance products have characteristics, home appliances website Soft writers should pay attention to, and use the characteristics of these products for publicity, such as the author has written a "value million gold version of the Golden Wave furnace login XX Home appliance Store", by a number of paper media reprinted.

3, new products listed. Every spring, autumn is a large number of household electrical appliances when the season, and new products are many fashion trends concern, the use of new features of the listing, can write a lot of trends in the home appliances soft. This in Apple's new listing this is particularly obvious, we see the major websites, home appliances stores have issued "X-day Apple xx new on the Ark."

Second, the price, gift is a tool for writing

Price and gift will always be the most attractive weapon, especially in the CPI rising today, buy is equal to earn. So how to write prices will be more attractive? According to past experience, I think that rather than write out the price of many products, you may only highlight the price of one or two particularly competitive products, such as "32-inch LCD breakthrough 1600 Yuan", "42-inch LCD 3000 Yuan Mark", through one or two attractive price for the article dotting.

In addition to price, gift is also an important lure, but with the price only highlight one or two points in contrast, the gift needs to be described in detail, the more detailed the better. We look at Gome, suning appliances soft wen, they write gifts in the time to write a factory gift, write the factory gift to write their own gifts, while in addition to paying the category has gifts, there is a full hedging gift, so many gifts, look at the consumers must be elated!

Third, service is the writing of Tim Flower pen

In addition to price, service has become the topic of consumer concern, especially online shopping, service has become the most important consideration of consumers. Therefore, every 3.15 eve, the major household appliances retail enterprises, home appliances retail sites have launched a new service. We can use these services at the end of the soft text as a bonus.

For example, 3.15 ago this year, Jingdong Mall in Beijing issued a "heart service System", the system mainly involved in the network shopping links, after-sale, complaints processing and other links. Involved in the process of shopping "mobile phone client", "Free Shipping", "National Logistics and Distribution", "Cod", "Mobile pos Card", "211 Time limit", "GIS package real-time tracking system" and "regular machine dozen invoices" and so on.

Again, as in June this year, suning Tesco launched a "secure purchase" service plan, which covers the distribution of aging, rapid response, after-sale installation, product protection, after-sale maintenance, integrity services, return service, product quality, such as the 8 major service standards.

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