The idea of the local talent network under the line Operation Promotion (I.)

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To understand the technology webmaster, rent space, change procedures, build a local talent site may not need too much time. Even if the effort to do such a site PR4 above, hundreds of IP per day access, is not very difficult things. But for the domestic and large cities and the numerous talent site, such a station in every city is not uncommon. Since there are so many similar stations, it will face so much competition in the market, the establishment of the station itself is relatively not the most important work, more important is that we want to talk about the online operation of the website, offline operation of the success or not, also determines whether the local talent station can from this completely competitive market out of the Red Sea, Whether you can set up a team operation to reach the blue ocean of profit.

1, offline operation of the advertising replacement

1, a large number of ad replacement. Although perhaps everyone's site PR4 or has been higher, but most local talent site only in Baidu or Google and other search engines ranked in front of many people visit, leaving the search engine, leaving the network, in real life, most sites are not well-known. This time, because the site already has a certain number of visits and PR value, Internet companies will have a good understanding of this time to the largest and Internet companies to exchange advertising, such as local network portals, local station forums, classification information stations and so on; After a lot of local internet media replacement ads, Can continue with the local public transport, radio and other media replacement advertising, although there is no income, but a large number of early ad replacement can attract more attention to the site, improve customer trust and the willingness to pay, such as the recent recruitment network in Wuxi www.wxjob.com On the successful and local bus media replacement to the car handle and other ads, very good publicity of the website.

2, the key industries under the operation of training, study abroad, insurance customer development

The initial operation of the talent network, we will be free to attract a large number of enterprises to register and publish information, but I do not recommend the beginning of all free, once the customer has developed a free habit, the future fees will be more difficult. We have to make a distinction between the earliest, what kind of products and what kind of customers we are charged, the standard of fees. The charge from the beginning is the same as free.

For the talent network's customers, pure recruit customers because it is paid to buy services, for the company, is to spend the cost, so these customers are relatively difficult to charge, unless you can really meet all of his or part of the needs, but for training, study abroad, insurance three types of customers, Such a customer is paid to you in order to be able to earn more income, in this way, such a customer than the recruitment of customers will be more willing to pay. My station Chengdu Recruitment network www.cdzp.com is also a focus on training and the development of overseas students, the initial operation of the site, charging customers are not many, such customers must grasp, they will become the first batch of talent site stability Although may not be a lot of revenue sources.

About this kind of customer, here I also say a little more, because this kind of customer's original intention is not to provide a position, so the number of customers so many, will certainly affect the experience of job seekers, I suggest you operate a period of time, the balance of income and expenditure to be sure to control the number of customers here, especially the number of page image ads, To improve the user experience of job seekers, to avoid the recruitment site has become a training station.

3, offline operation of the customer data management and utilization

For the initial site, may be very few people or only stationmaster in operation, this time does not matter the customer information maintenance and management, because all the information may be in your here. But for the beginning of the official operation of the website, there are a few people's team, we must pay attention to standardize the management of the customer base, which is to do a good job.

There are free CRM customer management system scripts or software on the Web, and these tools are built internally. If not, Excel or Access will also create the prototype database. The name of the customer, the time of contact, the next time contact, contact person who and the status of the contact and so on information are well registered. On the one hand, in order to facilitate the next contact, as soon as possible, on the other hand, we need to customers e-mail information as a treasure, collected, such as 2 weeks in the form of mail to the carefully edited recent human resources industry information and HR related information, holiday greetings to the personnel manager or recruitment specialist, Mail contact is the least disturbing to the customer and can be long-term retention of the effective contact, which is also very important for the new talent station Webmaster, because these information are our wealth.

4, offline Operation team formation

If you see here and also think of preparing to set up their own team, then congratulations, you seem to be ready to bid farewell to singles, individual combat distress situation, began to the formal, enterprise operation of human resources enterprises. At the beginning, the team's function has at least several aspects: customer service, design, sales.

Customer service including QQ online consulting services and the system's opening and adjustment, but also to accept telephone consultation, solve customer problems; design needs to be designed according to customer requirements of the picture or flash documents and HTML pages; Promotion of customer charges transactions.

Such a three part of the early stage of the site operation of the team, but for us to start operations, may have to synthesize the functions here to recruit staff, we have to recruit for other enterprises, of course, first of all to solve their own personnel needs.

This article introduces here, the next will be team assessment, cooperation and other aspects and we continue to explore.

I site Chengdu Recruitment network www.cdzp.com qq:40008628, Welcome to link Exchange, reproduced please retain this sentence, thank you.