The importance of adjusting your site is that you are constantly approaching the perfect user experience

Absrtact: The only constant in the world is change, this is the correct nonsense we agree, but I see too many sites from the beginning of the day did not move, in addition to the update. Everything outside is changing, and your site

The only constant in this world is change, this correct nonsense everyone is agree with it, but I see too many sites from the beginning of the day did not move, in addition to the update. All the external factors are changing, and your site is unchanged, so can keep up with the trend? Can not be abandoned by the search engine? Can not be surpassed by competitors? The answer is well known, the world does not have perfect site, are through constant adjustment towards perfect this state. If you go to frequent observation of some big sites, similar to Taobao, Cat, Jing Dong, when such a large site, they often adjust the site, and why our site from the beginning has been a look? Maybe everyone knows where to adjust and what to do.

The importance of adjusting the site is constantly approaching the perfect user experience, because a new site, we have no data on hand, we can only rely on logical reasoning to judge user needs. And this kind of judgment often is very different from the real situation, after we continuously optimize the website, the website keyword rank comes up, the hand has the data. At this time we can completely see the content of our site is not reasonable, content to show is not user habits. Only this lets the user look comfortable, uses the useful website, the user only then will stay on your website for a long time.

The first thing to look at is the site's traffic statistics in search of keywords, see the key words jump rate, if the jump rate is 100%, indicating that your content guide did not do a good job, or that the potential demand did not dig out, this time you should extend your content. Then look at the average access time, if this data is more reasonable, such as a 500-word article users stay for 60 seconds, that means that your content quality is still possible, if not users will leave immediately. If the user meter time is too short to indicate that your content is not high or you do not provide the user needs content, at this point you need to start to create high-quality content. Content adjustment, the site needs fine-tuning, unless it is some books, content is always like that, otherwise all need to be updated.

This update refers to the original content to increase real-time information, Baidu Encyclopedia is the most powerful place in this, the content of the encyclopedia is editable. So the content of others is always the latest. For example, the recent information on Ma's resignation as CEO, Encyclopedia immediately updated, so that you see the information is always the latest and most timely, but the information on our website? In particular, SEO technology articles, perhaps it was written before a technical article stood at the point of view is right, but as the search engine continues to evolve, When the right things may now look wrong, misled others on the trouble, so the content needs to be constantly updated.

On the other hand is about the display, in fact, the content of a Web site for the transaction is very exquisite, the same reason a website content display for the user experience impact is also critical. Although the content of your site is very good, but users can not find, it is in vain. For example, your site has 20 articles, home can only show 10. However, the requirements of these 20 articles are not the same, you need to select the user's greatest needs of the 10 articles displayed on the home page. The remaining 10 articles are guided by the homepage, so that we can show the excellent content to the user. This I found to be a big seoer overlooked.

This requires data as a support, you need to see the thermal map of your site or a link to click on the map, these will tell you clearly. According to the needs of the user to make different adjustments, another point we are more likely to ignore the changes in the user community. If we just stand in the SEO perspective to consider the problem, to see Baidu Drop-down or related search, may be due to the user group reason is not so accurate. For example, later you carried out the promotion of the website, your website promotion accounted for half of your site traffic. This group of users is not in the search engine, so its requirements can not be seen from the relevance of the search engine, at this time we need to rely on the thermal force and link to click the map to indicate our direction.

In fact, when a website to this situation, we need to consider the user experience, followed by the performance of search engines. But now the seoer of the vast majority of people to stare at the end of the search engine, instead of staring at the user experience and user needs, such a level is difficult to promote a realm, the site is not a good deal, I hope that we can recognize this early.