The importance of enterprise Station user experience degree

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Optimization of enterprise Station I think some people who have done SEO optimization have had the experience of site optimization of the enterprise station, the rapid development of the Internet, the search engine is the same, the previous site is to pay attention to content, now become, a website content is not important, the user experience more important, especially for the type of E-commerce business station, User experience degree can directly affect the order conversion rate of the high and low, but also affect an important part of the enterprise effect!

When we look for some requirements in search engine results, when the site is not open or open very slowly you will not wait? There must be no doubt that the direct press, the encounter to open a Web site to play multiple boxes or Web site is not good-looking, that stand in a visitor's perspective, it is also a result, Snap it off. This site no one to visit, a long time, do not make adjustments, ranking on the go.

Let's take a look at Taobao, the reason it is very successful, from the point of view of the site optimization, why so successful? We think in turn, like you are a customer to the online mall shopping, open the site, you will be advanced to see, will not be the beginning of the order, will be in the past where to find the goods I need, To see if there are activities, buy a lot of people, which store evaluation of good and so on, some of these are the user's own ideas, optimize the staff to seize the idea of the user, and then have Taobao on the product classification, exciting activities, auctions, buy, evaluation, Amoy lakes and so on are Taobao to guide users to buy carefully designed, Users feel that these are what he needs, to the buyers experience good results, and finally achieved the success of Taobao, these are part of the site user experience degree category.

Say so much, then how should we deal with Enterprise Station user experience degree? How can we improve?

The following points are summarized:

I. Increase the speed of website loading

1. Precision Subtraction Code

Delete some of the internal code of the site, reduce the volume of pages, such as the annotation line and line between the space, etc.

2. Using CSS Sprites technology

The simple point is to display multiple pictures on a single image.

3. Enable gzip compression

Generally on IIS can be opened on the site after the loading speed will be significantly improved, but also can save broadband OH

4. Using CDN to accelerate

For Web site user access is more appropriate to use

5.js Merge

To reduce the number of requests to the server from the user's browser

6. Increase picture width and Height properties

In this way, when the page is loaded, the browser will leave a predetermined position, the code below the picture can continue to download without waiting, improve the speed of parallel downloads, improve the speed of the page load.

Second, pay attention to customer needs

mentioned above, to seize the user's idea, what is needed, the site's most critical things, are as far as possible on the homepage of the site, to customers a first time to see and click, such as E-commerce sites in the latest product discounts and promotions, these can effectively attract users; The exception is based on the user from access to completion of the transaction process of good link design, each link as the focus of attention, step-by-Step guide users.

Third, the website Exchange platform

For example, the evaluation system of Taobao, users will choose to evaluate many and good shops, from the evaluation we can find the problem of product deficiencies, whether there are other needs of customers; For example, large E-commerce Enterprise station additional message or community, forum functions, these can provide users with a mutual exchange, mutual sharing platform, Increase the communication between users and the site, you need what the site to provide you with what the products have shortcomings, we have to correct the shortcomings.

These are the Qiang of Hubei SEO to the user experience to talk about the importance of the enterprise station, I hope that you seoer optimize the company's website help, but also hope that the site has grown, the content of the lack of places, I hope you check the leak fill! Thank you!