The intent behind the user search keyword

Summary: keyword selection or keyword positioning is a site to start the first step, but also the most important step, if this step is wrong, then all the efforts will be wasted. And the key words to locate the first keyword analysis, so off

Keyword selection or keyword positioning is a site to start the first step, but also the most important step, if this step is wrong, then all the efforts will be wasted. And the key words to the location of the first keyword analysis, so the keyword analysis determines whether accurate positioning, as well as the later site content layout, this series of factors we can not cut to see. Must use the whole eye to see all this, everybody knows the website conversion rate and the keyword choice has the very big relation. It can be said that the choice of key words is the first step of conversion rate.

In fact, after choosing the keyword we have to accurately analyze the search for this keyword users what is behind the intention, such as users in search engines searched the stone pot fish, you think users want to know what. What kind of content should your site show to users to retain users? In fact, if it is difficult to judge with a logic, then we must speak with the data. From the case of Baidu Drop-down box, search for stone pot Fish's greatest demand is to learn stone fish practices, followed by the stone pot fish to join. According to Baidu related search situation, slightly richer than the dropdown box, estimated that the industry is not so popular, the situation is similar to the situation with the dropdown box, but is more than a few keywords, such as stone Fish Group purchase, nine stone pot fish, Shenzhen stone pot fish such keywords.

From this situation to see our site needs to layout content must include the practice of stone pot fish, stone pot fish to join, stone pot fish buy. Like some other company's brand words nine door stone pot fish such as, if you want to make the word stone pot fish must grasp the largest user needs, layout of these content is inevitable. As for how you look for content later on, that's another thing, but you're designing the content layout for your site. Here is a website that is the core of keywords, if it is a long tail keyword How should we analyze the intention behind it? For example stone fish to join which home good?

What are the intentions behind the people who ask this question? Let us analyze, ask which good people must have learned a few stone pot fish franchisee, there is such a possible existence, that is, all the sites are similar. No one to the advantages of a very prominent side, so let search this keyword people do not know how to judge, so will be in Baidu know to ask this question. From this point of view, I think the answer to this question should be the way, first of all, to build trust. Trust from the brand beginning, such as our nine-door stone pot fish is one of the top ten brands of catering industry, what awards have been received by various media reports, what success stories and so on, so that users feel your strong. Another point is to compare with the opponents, people do not ask which home is good? At least you have to put out a few sets of data, so that people will be convinced.

For example, our franchisee's success probability in 80%, and the general market less than 50%. Profits can reach 40%, compared with less than 30% of competitors in the general market. Then we will explain why we have such a good result, that is, compare the competitors in the market where is our advantage? Through these steps, I believe that even if they do not deal with you, others will pay attention to your company. I see sometimes people ask similar to this kind of a good question, in Baidu know to see others answer the content is directly to his company to write up, really call me laugh and cry, so can solve the user's problem?

I'm talking about the intent behind the keyword today. The question is actually a more important one, that is, what era it is, this is an era of content marketing. Your content must solve the user's problem, must create the value for the user, the user only then may deal with you. I see a lot of enterprises do Baidu bidding time is to do with the homepage, incredibly no professional bidding page. Can you solve the content of hundreds of keywords in your bidding? The answer is obviously impossible, you have to set different bidding pages for important keywords, such as stone and stone fish training can use the same page? The intention behind these two words is completely different, Like this joining and training is completely different things, a page display is very unreasonable, it will make others feel unprofessional, this is a subdivision of the Times. An important keyword corresponding to an important page future development must be the case.

This article is also my biggest harvest this period of time, sharing today is also hope to be able to help the vast number of seoer.