The key point of long-term operation website: Build Station Preparation article

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In recent years, flooded websites in the Internet, countless new stations are born every day, and countless for a variety of reasons can not be sustained (such as: Web site for a long time there is no traffic, no confidence in their own website, and feel no time and energy to maintain the site, etc.), and forced to close. And this shutdown for every webmaster is very unwilling to see. Why does that result? This has to start from the beginning, why do you want to build such a kind of station? What is your site positioning? What is the way to bring profits to yourself? These questions for each stationmaster starts to build the station, must ponder the question, if these questions do not have the very good to clarify with solves, Then you should forget it! Tell you that you are not fit to be a webmaster. You'd better go and do something else.

Below I will mainly from three aspects of the site operation of the initial stage of the construction of several points, but also invited you to hold a field.

The first aspect: why to build a station

Why build a station? That is to say the motive, this undoubted, this is certain. There is no motive, you will not have nothing to do to build a station, everyone acting is purposeful, there is no goal, no goals, you will have nothing. Yes, there must be a motive. But where does the motivation come from? There may be many answers, either to make money or to start a business, or to show personal or business style or to serve the community. But you can't get out of this society anyway. A website can not be without audience, can not not pay attention to the people you this site. This is a website's basic starting point, leaving this starting point, you are no matter how hard, there will be no results. Well, speaking of which, now you should also know the importance of the establishment of the station, but also please those who want to build new station of the new and old webmaster do not have to think carefully about the motives of your station, and then decided not to build a station.

Let me give an example to illustrate this point. For example, Love Class Web site is www.aikew.com. You can see the single from the "Love Lesson" the name of this site can be seen to serve the education and training industry website, and focus on training courses, and from the content of this site, the motivation is to serve the training of schools and students, the purpose of the station is clearly more obvious, that is, the collection of training schools to recruit students Commission.

The second aspect: the location of the website

The location of the site as its name implies is the service in which industry, service of this industry subdivision area, the site of the service object? We see no, here use three "service", that is because the service is the spirit of the site soul. A website must have services, to give each site visitors to bring real things. Only in this way can the user be retained. As to which industry to serve, I think you are already aware of the motivation to build the website, that corresponds to the industry will naturally come out, this does not need to delve further, the next is the service of this industry subdivision area, this should pay attention to, do not all-inclusive, wide and more good, but fine and then refined is kingly. Don't start off with a website like Sina or Sohu, and if you do that in the first way, it will only give you the energy you need. You can calm down to think about, such as Sina, Sohu, such as the site has been developed to this extent. What they will be like at first. You can think again, all-inclusive also means that the content of the site to move to many aspects, also need a lot of content to enrich the site page, you always do not want to do a channel only one or several pages of the site it, and this will make the site positioning of the theme is not concentrated, which is a big taboo for search engines, The weight of your website will never be brought up. Therefore, the service industry of the website should be subdivided and subdivided so that visitors can see what they really need. Finally, the website's service object, each website's service object should be the specific crowd, or obtains the website to provide the material, or obtains the related industry information information with him, or thinks the website to learn some knowledge and so on. Different industries, different segments of the corresponding service objects are different, the key is that you can grasp the real needs of these specific groups. Don't just think about it, and to carefully analyze the specific needs of these particular people what things, do not need what things, what is important, what is secondary, as long as these points are very good, very fine, the site will not be amateur station, but professional station. Users like, search engines also like, really enjoyable ah.

The third aspect: what kind of way can bring profits to the self.

Talk about what kind of way to bring profits to yourself, first of all, say that the current site operation of some of the main profit way, in general, some through the user's access to drive advertising revenue, a lot of industry users through the site to trade products generated by the Commission to gain revenue, or through the collection of Web membership fees to gain, Some are for the user to mention the function or product gain and so on. This requires you to determine the way your site earns revenue based on the location of your site. For example: Sina positioning in the social services, this type of Web site traffic is very large, which through the pages of advertising revenue to occupy a very large part, and then like the type of Taobao Web site, its collection through Alipay transactions generated by transaction fees brought about by a lot of income. In general, it is based on the actual situation of the site to determine the way to bring profits. Of course, it can be in a variety of ways to bring profits. But there must be a core profit model. Well, I'm not going to talk much about this. I hope that the webmaster many combined their own actual situation, the strength of the site from the analysis. I'm here just to give you some guidance.

Finally, I sum up the above content, one is the motive of the station, the second is the location of the site, the third is the way the profit of the site. These are the areas that need to be focused on to build a station. Do these preparatory work, and then start to build the station will bring a lot of benefits to the site process, the cornerstone of long-term operation of the website. In fact, this is not the process of starting a business with too much of the same point. Here to introduce the next one will talk about the long-term operation of the site's main points (build station), but also please continue to pay attention to. This article original Hu Zhicheng education Net www.zcedunet.cn reprint please specify. Thank you.