The market space of Chinese website is very huge

Absrtact: According to the authoritative release of China Internet Information Center, as of June 30, 2012, China's netizen number is 538 million, domain name quantity is 8.73 million, website quantity is 2.5 million. China's small and medium-sized enterprises in the number of about 43 million, accounting for more than 99% of the total number of Chinese enterprises, which means

According to the authoritative release of China Internet Information Center, as of June 30, 2012, China's netizen number is 538 million, domain name quantity is 8.73 million, website quantity is 2.5 million. China's small and medium-sized enterprises in the number of about 43 million, accounting for more than 99% of the total number of Chinese enterprises, that is, the current SME website penetration rate of around 5%. Let's take a look at the changes in the number of sites in the last five years, such as (Figure I):

This shows that the site's market space is very large. With the rapid development of the Internet, people have been unable to leave it, all kinds of Internet-related products are endless, creating Web applications unlimited business opportunities. In the next few years, various forms of Web sites (basic display, network Marketing, E-commerce, brand image, information applications, cultural personality, etc.) will be quickly popularized, especially the small and medium-sized enterprises will increasingly rely on the site. Why do you say that? Let's explore three questions:

1, why there is such a large market space, but the current number of Web sites is not high?

For all enterprises, large enterprises (group companies, listed companies) on the site of higher awareness, almost 95% have established a website, and at least 1-3 independent sites, mainly play a role in the brand image, information applications and product E-commerce. SME website strictly speaking, the penetration rate is less than 5%, the main source is the awareness of the site is not enough, their understanding of the site is divided into several categories:

① do not understand the site, only may have heard, but the site has what role is not clear, plus the usual busy, also will not care about the site's own benefits. (This type of enterprise accounts for 40%)

② understand the basic functions of the site, but feel that they have old customers every year to do enough, more business also can not produce, the annual fixed to make some money, do not care about the site. (This type of enterprise accounts for 30%)

③ has not done an independent enterprise website, but once on the Business-to-business website (such as Alibaba, global resources) has done a member, on the Business-to-business platform has given the site, spent a lot of money, but the actual effect is not. The investment is big, the output is small, is not proportional, persisted 1-2 years to give up. In their hearts, such a large platform does not work, their own independent web site is not useful. (This type of enterprise accounts for 20%)

④ spent a bit of money to do corporate websites, mainly for display use, did not do network marketing, and will not spend time to run the site. Adhere to a few years, but the enterprise itself is more difficult to operate, slowly the site with the enterprise disappeared together. (This type of enterprise accounts for 5%)

Generally done network marketing (ranking, optimization, etc.), these enterprises are more important to the site. Even if the website optimization has not done, basically the enterprise website is reserved.

2. Why does the number of websites change so?

We analyze the changes in the number of websites in the last five years:

2007 is the most glorious time for E-commerce web site development in China, Alibaba is also listed on the Hong Kong stock Exchange in November. At that time many enterprises to join Business-to-business members, mainly trade-oriented and service-oriented enterprises, some of which have set up their own independent web site. As the competition began to become fierce, the establishment of independent web site more and more enterprises.

2008, the establishment of independent websites of enterprises than 2007 years nearly one times. The main reasons are: first, more and more fierce competition, the need for independent web site more comprehensive display and marketing (SEO, SEM); second, by doing Business-to-business website members, the benefits of a little understanding of the site, so the initiative to build independent sites.

The number of websites continued to rise in 2009, reaching its all-time peak. This is the inertia of the network development, and almost 60% of SMEs need to do network marketing promotion, such as search bidding, e-commerce platform promotion, SEO promotion, sem promotion.

2010 the rapid decline in the number of sites, mainly due to the 08 U.S. secondary crisis, the Chinese trade-oriented enterprises have a great impact, coupled with the increase in enterprise source materials, labor costs, small and medium-sized enterprises increasingly difficult to operate. 09 began serious, to 2010 years many enterprises closed down, so many websites also with the collapse of enterprises and slowly disappeared. At the same time Consumer-to-consumer, Business E-commerce website basic conditions mature.

When the internet went into the business of E-commerce in 2011, more entrepreneurs began to use the Internet for entrepreneurship. For example, open a shop on Taobao, competition is also beginning to fierce, and gradually build independent website, the main role of the site is E-commerce (business) or product marketing (brand and culture). As a result, the number of websites is starting to grow more and more.

The 2012 is the beginning of the real mature development of the Internet, the number of independent sites will only be more and more, because people's dependence on the internet will be more and more, rely on the larger enterprises competition will be greater. Competition needs to use the Internet as the mainstream media, and the site is the media's preferred carrier.

3, why the demand for small and medium-sized enterprises will be more and more big?

At present, network Marketing has become the mainstream of small and medium-sized marketing, network marketing must be the premise of the site as a carrier or marketing window. The survival and development of small and medium-sized enterprises is the core of marketing, Enterprise and Enterprise competition is the competition of marketing. Marketing competition in the early stage is the product competition, to the medium term is the team competition, finally must be the mechanism, the culture competition. All this requires a website to achieve, each enterprise ultimately need an independent web site to achieve the whole set of mechanisms and cultural systems.

Therefore, the demand for small and medium-sized enterprises will be more and more big. Whether from Chinese cultural traceability or Chinese character, we must control their marketing system, have a fully owned platform.