The opinion of each expert on 2013 SEO

Absrtact: 2013 Years of SEO malicious, for example, the direction of SEO from purely technical level to pay more attention to human factors, and semantic strategy, social strategy, action strategy, diversification strategy is more important than last year, let's look at the views of each SEO experts

2013 SEO is not the same, for example, the direction of SEO from a purely technical level to pay more attention to human factors, and semantic strategy, social strategy, action strategy, diversification strategy is more important than last year, let's look at the views of each SEO experts

(1) Google will introduce more vertical types (Google Vertical) services, such as Google Flights, Google Shopping, and other specific types of services, such services will not only affect the user's use habits, but also impact the industry's ecology. The impact of this kind of change on SEO is that your business can participate in these vertical search? Can your business benefit from such services? The most obvious should be the corporate website for semantic site planning and local SEO strategy.

Furthermore, the FTC's recent findings on Google suggest that Google has not biased its vertical content against the search service, and that Google is no-man to push vertical-type services.

(2) The essence of SEO company changes will begin to ferment, the general situation is as we said the direction of the ~seo from the purely technical level to pay more attention to human factors, that is, SEO technology is already the most basic project, your site can not expect these basic operations to bring search rankings or search traffic. So the term SEO will be unlimited expansion, or simply give up use, that is, after 2013 SEO will not be the previous SEO, he may have been the site optimization, plus zmot, plus any kind of inbound marketing strategy.

But it must be emphasized again, not that technical SEO is not useful, but technical SEO is not the key to win, because everyone will, it is not surprising. Just like, if everyone uses Google authorship Markup, everyone is more than just another condition.

In fact, this is not the original SEO should do things, because the end will be related to the search and also become SEO of the part to do, this situation has become normal from the anomaly, so the SEO company is no longer just SEO company.

(3) The website is not only a website for users, due to the impact of social networks, the site should start to pay attention to the site's brand and the real voice of the present, that is, users are more accustomed to the "human" site, the people behind the site must come forward, the site's brand story must face the reader. This is a challenge for many corporate web sites, how to let the Enterprise site is no longer a product of the catalog, how to let the brand to become the embodiment of brand spokesperson, so that users can face real people, is not a simple problem.

(4) The price of the SEO will be a new pricing situation, the low price of the SEO service has been unable to survive, because it may be replaced by in-house SEO, can survive the SEO company may have polarized situation, that is very low price, or very high prices. Because will look for SEO company, its demand is very many, the middle price SEO may not be enough cost.

(5) app and audio and video are more and more heavy, if not considered this piece of the enterprise, should have the app strategy and audio-visual strategy. But do not do the app for the app, you have to know exactly what is the purpose of this app? App doesn't mean mobile marketing. The question about app and AV is a big one, and we'll discuss it later.

(6) How the enterprise produces various types of content, including text, images, news and so on, is the focus of the future SEO, as "What is the necessary SEO skills?" It is said that content marketing is becoming more and more important, and companies may have to have in-house copywriter (in-house copywriter) or partnership author, the author of cooperative relations, to produce a variety of content.

(7) The value of the link will change, that is, the average value of the link will be reduced, but good links will be more expensive. In other words, many formerly valid links become almost worthless, but truly effective links are Loyang by lower average values.

(8) The design of the Web page will change to the United States as a regular meeting into Pinterest, that is, with Pinterest site malicious, but even if not like Pinterest, will not be the same as ever. Maybe you can go to see Mashable, CNN and so on site, you will find that there are many common elements, and 2012 recent revision of well-known sites are similar.

(9) Social continuous fermentation, and content and advertising increasingly difficult to distinguish. That is, if you see the user on Facebook what a good product, first do not have to believe too much, because that may be advertising, such as the current blog on the Open box, has been a large proportion of the manufacturers are entrusted to the article.

So all the above statements, roughly the same as we said before, is not much different, and then explain that SEO is increasingly difficult to operate, social marketing is increasingly difficult to produce results, if you continue to expect to be free budget or low-cost budget, then do not do network marketing forget, Unless the site owners have their own bases master of everything, you can personally operate, otherwise the network optimization has gradually ceased to be a synonym for low budget.