The present situation and the innovation Road of the website construction of the shopping mall

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the upsurge of online shopping and E-commerce swept the world, more and more enterprises will look to the mall construction. And with the economic development and a large number of investment in enterprises, many enterprises in the construction of the mall has achieved good results for the development of E-commerce opened a bright road.

But things are always double-sided, can not only see the good side of things, but also have to admit, how many enterprises are submerged in the mall site construction of the big waves. As one of the leading service providers of website construction, we have a set of views and development strategy in the face of shopping mall website.

An analysis of the problems in the website of the Mall and suggestions

Although the development of E-commerce in the popular, but the current development of the more successful mall site, but also more or less the existence of a certain problem. For example, Jingdong Mall, false propaganda, order delays and returns are not timely issues are obvious. and other industry mall site is more porous, such an e-commerce environment how to drive the development of the market?

1. Mall positioning is not allowed

Positioning analysis is essential before the mall is online. It is necessary to consider what the mall-type website sells. Who is the competitor? And where are their strengths?

1 commodity positioning: The main point of commodity positioning refers to their own advantages in which one aspect and competitive advantage.

2 User positioning: Enterprises must be clear to the mall site targeted user groups, and then the right remedy, to provide a reasonable service.

3 Market Positioning: Market positioning is mainly the positioning of competitors. The market can threaten their peers, so companies must take into account their comparative advantages, as well as the attitude of competitors.

2. Mall supply quality is not guaranteed

Do mall first to solve the problem is sourcing, and have a more important product quality is the user is more concerned about the problem and attract users of the place. And we are more concerned about the purchase of goods two points: price and quality. Generally want to buy affordable quality goods. Should be proof of "quality is extremely heavy" this sentence.

Carry the proposal, enterprises in the selection of sourcing partners, must take into account the quality of the source of the problem, which is responsible for their own shop site attitude, and the mall can be developed in the longer term.

3. Mall lack of commodity evaluation system

To tell the truth, the domestic mall site for users to provide a relatively simple function. Most of the information is only on the superficial level of commodity prices, commodity parameters and business listings. In addition to the price, the impact of commodity evaluation will be more and more important.

He believes that the integration of users of the commodity Word-of-mouth evaluation, but also the evaluation of fine differentiation, divided into advantages and disadvantages. The commodity evaluation can be divided according to the dimension, so that the user can choose the product, the dimension score is used to sort, let the user make the purchase behavior faster.

4. Mall payment method is not perfect

So far, the online payment method has always been the site of the shopping mall mishap. Imperfect laws and regulations for the lawless elements drilled a lot of loopholes, frequent payment problems, so that the hearts of online shopping users still have a certain amount of trouble.

He believes that for users to pay for the payment of the network to provide a sound security system in order to obtain the user's trust. Monitoring system can be said to be a good mall business choice.

Second, the mall website construction How to take a good road to innovation

With the rapid development of the Internet, Network Marketing has already become an essential part of the mall website. Then, as a sales-oriented mall site, how can the rational use of network marketing? Which network marketing is more suitable for their own?

1. Shopping mall web site reasonable use of network marketing

Carry Rui thinks, the mall website wants to use network marketing rationally, improve the conversion rate of the mall, do well offline and line is fundamental. The two points will be briefly analyzed:

Online Marketing: 1 to grasp the main commodity marketing, to cater to the relationship between the goods and sellers, the two effectively linked together. 2 Seize the most efficient resources, collection, integration of resources, into the mall site, so as to achieve the purpose of marketing.

Offline Marketing: 1 After-sales service: After-sales service is the best way to obtain Word-of-mouth users, sales and service integration, so that consumers experience to the mall site to bring the service experience. 2 Timely delivery: Orders on time delivery, is an affirmation of their own, but also responsible for the user.

2. Mall Website Network Marketing Method Analysis

Membership Marketing: Membership System is one of the most frequently used network marketing methods in the mall website. Membership system can not only improve the user's sense of belonging, but also to narrow the distance between the mall and users, for different users to provide different services;

Experiential Marketing: "Free trial, preferential purchase", "test" and other appearance, attracted a lot of users eyes. And the experience of marketing can enhance the consistency between the user and improve the sales of merchandise in the mall;

Blog Marketing: The emergence of a blog, so that many enterprises to see business opportunities, enterprises want to use a reasonable blog to promote the mall, occasion or momentum is a good way. Use the Network Hot topic participation, the independent topic renders, attracts the more user attention, thus realizes the blog marketing the ultimate goal.