The right approach to web analytics

Absrtact: The correct website analysis method, can understand a website's overall structure state in the quickest time, in order to proceed the optimization plan to carry on the information preparation for the next step. Here, I will work on SEO first step, that is, web analytics to mention a

The correct website analysis method, can in the quickest time understand a website the overall structure state, in order to proceed the optimization plan to carry on the information preparation. Here, I will be the first step to search engine optimization work, that is, site analysis to give some of their own opinions and insights, as well as a simple way to obtain these data, I hope for those who are preliminary to the SEO enthusiasts help.

When we start to analyze a Web site, we first have to go through third-party means of the site's peripheral analysis, which includes: included, the general flow and flow trends, reference rankings, the chain structure, such as comparison of similar sites and so on. With the above data, we can have a preliminary understanding with the site, understand the above information, you can conduct the internal analysis of the site, which includes: the content of the site structure, hierarchy, internal chain structure, front-end code structure, keyword deployment and so on. Here are two steps to get the basic analysis information.

Internal analysis:

1. Content structure: There are many kinds of content composition of the website, you want to see you belong to that kind of website, interactive class, consulting class, business class, content class, etc., according to different composition to determine the site's optimization plan is very necessary, such as: If the site is content class, the content of the site to enrich and expand is very necessary, Highlighting the content characteristics of the site to adjust the appropriate keyword strategy; if the site is interactive, it is important to guide the user's consulting classification and to adjust the effective information layout of the interaction.

2. Hierarchy: Web sites have a hierarchy of concepts, if we see the site as a tree, then the site hierarchy is the branches, we put the path from the root to the branches clear and simple, and the links between the branches unobstructed, you can pull the site's structure to flatten, so more conducive to crawling spiders. The specific method I will give later.

3. Internal chain structure: internal chain structure refers to the site's internal links to each other structure, strong internal chain structure can cause a lot of site links and not disorderly, orderly leveling the effect of the site level.

4. Front-end code structure: Through the view page source to analyze the front-end code structure of the site, including CSS, JS and so on, and to analyze the structure of these code is reasonable, how to optimize the proportion of content and code and so on.

5. Keyword deployment: Analysis of the site's core keywords and auxiliary keywords, and by looking at the site's meta properties, title attributes, site content structure, and so on to check whether these keyword deployment is reasonable.

External analysis:

1. Included: The site in the search engine is often able to directly reflect the site in the search engine database is included in the amount of data, this quantitative concept of natural can imagine the site in the search engine performance, how to get this included? This feature is included in the advanced search capabilities supported by search engines In the search engine input "site:yoursite.com", use this search method can query to the site in the current search engine is included in the number, on the top right of the search results page, there is a total page, different search engine included results are not the same, So try to analyze the engine for what you want to optimize.

2. General flow and flow trends: the general flow of the site can be through third-party statistical tools to provide data to analyze, if you can refer to the Web site to apply for data statistics services, if no authority can refer to the website of Alexa [www.alexa.com] analysis System, But the data will have a certain discrepancy, can only be used as a general reference. The traffic trend of the website is analyzed according to several stages, the flow data of the whole year is changed, the monthly flow data changes, and the data changes in many weeks. According to the overall data flow trends to analyze the current situation of the site, combined with the site's update history and adjust the time point to see the flow changes, there are changes in the anomaly needs to be marked out and find the cause of the trend anomaly. According to the flow of line chart to find the site's traffic law, the annual flow of gravity, special date flow center of gravity and weekly flow law.

3. Reference rank: Reference rankings are mainly to the current site on the network rankings have a general concept, the current network ranking or rely on Alexa site Rankings index, but need to be reminded that the ranking of the site because of the algorithm is not very perfect and have other factors, ranking as a reference. Other than that. You need to analyze the rankings of the same category of websites and analyze your opponents carefully to increase your analytical experience.

4. Outside the chain structure: the external link structure refers to the website to import the link structure and the quantity, the outside chain structure formidable may increase the website the weight and to bring certain flow, but the outside chain is not more the better, should pay attention to the quality of the chain. How to query the chain? Enter "Link:yoursite.com" in the search engine, such search method can get the site in the relevant search engine included in the number of import links and import Links list. Analysis of the site in the list, you can get the site's chain to increase the strategy, more effective to adjust the optimization scheme.

5. Similar website comparison: The Ancients have Cloud, the enemy, win. Knowing your opponent's strategy and effective solutions will allow you to adjust your strategy appropriately among competitors, and it is absolutely necessary to analyze multiple data comparisons between your opponents and similar sites. The comparison method is used to analyze data according to the direction of optimization.

Summary

The above is the author from the site inside and outside the site to introduce the correct analysis of the specific methods of the site, according to these steps to the site analysis, it can be very clear to the basic situation of the site, so the existence of the site's problems and development trends have a basic judgment. Of course, we are in the site analysis of the time some of the above methods are basic, the specific operation of the flexible use.