The role of social media in search engines

Absrtact: Social media can be used in many fields, such as brand, customer service and PR, the same social media can also be used to support the site in the natural search rankings, can play an active role in improving the search rankings. Of course, social media links and your web

Social media can be used in a number of areas, such as branding, customer service and PR, as well as social media can also be used to support sites in natural search rankings, can play an active role in improving search rankings.

Of course, social media links and the normal links to your site are not the same, such as Facebook, Google Buzz, microblogging, etc., you share your articles in these social media, the original URL is processed.

The role of social media in search engines

You need to build a web link to your site and product, and if you want them to have a good ranking, you need more authoritative domain links to link to your pages. Well, social media offers an opportunity to get links from authoritative domains.

The drawback is that social media links have its drawbacks. First, you can't control the anchor text. Second, because they are often nofollow links or redirects, they are not always through links.

This may make social media links useless as search engine optimization, but they are not. The correct use of social media can still be linked to a lot of things useful to the rankings.

Trust and link Juice

Google wants to display the most relevant search results possible for its users. And Google understands that social media users are real people. So when these real people share links through their social media, Google uses it to measure the relevance of a Web page.

In other words, although these links are not valid for search engines, search engines still trust these links.

How does social media affect search rankings?

Some social networks interact with other users, others are specifically targeted for shared content more, such as Digg,stumbleupon and Reddit, which are designed to link building classes for your social goals social networking sites.

When content is submitted to these sites, the user can vote and it rises or falls. When the user votes it, it gets a link score about the user's profile page.

If there is enough user to provide a piece of content to vote on, it appears on the home page. In Digg or Reddit, this means a link from a trusted site. And through these social media, can get more traffic. What else do you need to do on your product page or competitive rankings?

First, you've created a lot of other pages about your trust and authoritative website. This has done two things for your site:

1, it gives you the entire domain greater power, which means that the page ranking in your domain optimization will be better.

2, you have created an opportunity to better interconnect your site and redistribute the juice more effectively. Basically, once your content page has accumulated some authority, you can link to your product from its web page and pass some weights.

If the content is king, then the social media is the Emperor!

There are two main things you need to pull over a successful social content push: An improved content strategy: The first step is to check your brand content with social content users. You see, when certain types of content relate to the social content of a niche of people's works, some users are more appropriate than others in general content sites.

So once you have a what kind of content you will produce, study what social content sites or SEO blogs This will be the most appropriate idea. This will allow you to focus on the propaganda of your content and you will get better results.

Social media plays an important role in search rankings, and if you intend to get your content approved, you will need a visitor's user account. These algorithms are trusted to account for sites that are subject to social content because they are limited in terms of tenure and have a large number of followers to contact.

Votes from these accounts tend to carry more weight. But more importantly, you need to be in touch with your followers and let others vote for you.

Of course, these are not done overnight, so you either have to take the time to build up, or take the form of a partner to develop social optimization.

Social Search Engine Optimization

We know that social media offers a variety of ways to target users. For example, Facebook's ads allow us to target people with certain benefits and demographics.

Social search engine optimization can also be used to target users who are out of social networks, in natural search rankings because it can help you improve rankings and PageRank. This article comes from http://webziv.com/seo/284.html, reprint indicates the source, thank you!