The SEO strategy of enterprise website in current situation

Absrtact: After the recent 3 months of Baidu algorithm adjustment, Enterprise station SEO can not use the previous axes strategy. If not improved, will appear in the rankings do not go, maintain a very difficult passive situation. Combined with the characteristics of the enterprise station in the new situation, enterprises

After the recent 3 months of Baidu algorithm adjustment, Enterprise station SEO can not use the previous "axes" strategy. If not improved, will appear in the rankings do not go, maintain a very difficult passive situation. Combined with the characteristics of the enterprise station on the current new situation, the Enterprise station SEO should do the following:

The nature of website structure

Baidu has announced a crackdown on copying content, the algorithm of the chain cheat, the next time the algorithm will be announced is related to the structure of the site, so at this juncture, the site structure to remove the optimization traces is very important, if your site wants to have a consistent and stable ranking that the structure of the more natural adjustment of the better, Everything from the completion of the basic elements of the site and user experience.

Second, the content of the site to simplify

Enterprise Station content is very few, general navigation bar only home, product center, News Center, about us and other columns. The less content of the site the more should be the content to do fine. The most need to pay attention to the contents of the column is the product center, Enterprise Station optimization of the keywords are their own product name, when someone search the product name to reach the site after the first to see is the detailed introduction of products, so the introduction of the product content is very important. Recommended products in the description of the product roughly the price range, Product technology field number, design concepts, success stories, illustrated multi-directional display products, product description of the layout, buttons and everything from the convenience of users to quickly understand the purchase of our products. Use the idea of building a marketing website to make a product description. Do not update the impact of the article every day, as long as the ranking is a good collection is secondary, ranking good exchange links when others are happy to change.

Second, the more important content is "about us", when someone saw the product description and feel more suitable for their own needs, he second to see the page is about us, the content of our page is the key to the deal. Imagine if a Web site product description is very good, but the content of our page is ambiguous, it does not look like a formal enterprise, the visitors will have a distrust of the site, would rather spend more time and money to find a plausible site. Suggest that the product description should be clearly written on their own business name, business home, registered capital, contact telephone, corporate, legal person award-winning information, enterprise honors, all kinds of certified patents and other information.

Third, the site outside the chain of refinement

Site outside the chain has been the focus of Enterprise station optimization, the above one or two points is only the stability of the site rankings, the conversion rate of the site has a greater impact on the role of the promotion of site rankings is not very large. To stabilize and quickly rank, the chain is the core. The former chain construction model is rough. Where can hair outside the chain on where hair, often a chain of resources on the platform piled up our outer chain. Doing so is unscientific, and Baidu has also unveiled algorithms to combat hyper-chain cheating. So a set of fine chain scheme is very important.

The best resources of the chain is friendship links, the first principle of exchanging links is the relevance of the content of the site, and then to see the potential of the other site and optimization techniques. If the other site is now ranked very good, included also a lot, but it is done with black hat, it is not suitable to exchange with us. If the other side of the site is not very good rankings, but you found that the site's optimization strategy is very healthy, the potential is very large, you can add a link to support each other. As for the site's collection, PR value and other information feel is not the main factor of consideration.

Other resources outside the chain include business-to-business platform, classified web site, forum signature, forum irrigation area posting, blog, Friendship Link Exchange platform and so on. That set of elaborate outside-chain schemes is sure to quantify these resource data. For example, collect 10 business-to-business platforms, 30 distribution sites, 5 forum signature stations, 10 watering forums, 10 blogs and 30 exchange platforms. Collection of resources must be clear about their core outside the chain of resources, which are just sucking spiders, such as forum signature and forum irrigation only use to attract spiders to crawl the site, a small number of the release on the OK. Other good platforms are the key to our operations. These platforms we have to pay attention to the content title and URL embedding mode in the operation. Content title to use long tail words, so in these high weight platform can get a better ranking, and then is the URL of the write mode, the purpose of only one: let's see this content of the visitors believe that this site, will be through this URL or brand words to visit our website, the occurrence of effective traffic.

IV. Website User Experience optimization

User experience has always been the core focus of SEO, but the real site is very few. There are a lot of reasons, some SEO companies operate a lot of sites, each site is not the same when they come in, so the user experience this piece do not enough. But if you are a full-time operation of a website, user experience optimization is the king. User experience optimization includes many aspects, such as: the speed of the site, site layout, website interface beautiful, site trust building and so on, if the pursuit of perfection, then you will have a lot of work to do.