The whole analysis of this gourd sell is what medicine?

Absrtact: Recently, Google Analytics Universal Analytics is very hot in the website Analysis Circle, I call it the whole analysis in Chinese, personally think the importance of the overall analysis is not how many function points it has, but the idea, a kind of beyond access, should be more gathered

Recently, Google Analytics Universal Analytics in the Web Analytics circle is very hot, I called it in Chinese as a whole analysis, personally think the importance of the overall analysis is not in its number of function points, but is the idea, a way beyond access, should focus on the user's philosophy.

The first site analysis is equivalent to the click Stream, of course, limited to the maturity of the tool, as the site analysis tools to perfect, the visitor stickiness, the use of the system and screen, access path, event interaction, conversion and so on are all monitored by us. With the development of the Internet and hardware, mobile devices become inseparable things, and then affect the way people interact with the site, which makes the Web analytics tools based on access to more and more complaints, in fact, are the same person, but was split into a lot of isolated access.

It is well known that Google's product requirements are close to the extreme, its web analytics tools are certainly not exceptional, so the new concept of "overall analysis" came into being.

So what is the overall analysis of this gourd to sell what kind of medicine?

1. User ID Control

The whole new analysis is based on the user, not on the access, which is the essential difference. That is, we are interested in the overall behavior of the user, not the disconnected access or session. We can do this by setting the overwrite ID for each machine that interacts with the GA. Of course, there are also problems, we have to be through login or some other means to determine which user.

Many site owners may say that it is a difficult thing to log on to visitors, and many times the experience will be as much less disturbing to visitors as possible. So how do you do that? You can use some small tools, such as gift cards, free promotional products, discounts and so on.

2. Simpler and faster measurements

Google Analytics stores a lot of information in the user's browser cookies, and the information collected on each page is kept to the Google server. One of the biggest innovations in the new set-up is that there are only 1 simple cookies that contain basic information that will greatly speed up data collection. All the data that is now saved in the cookie will be saved on the Google Analytics Server, and it allows a lot of things that we couldn't do before, including a custom session. In the cookie, the current session defaults to 30 minutes, which means that if you go out and do something else, such as drinking coffee and coming back in 30 minutes, then browsing becomes a new session, and you can even set it to 4 hours later.

At the same time can also be set campaign time for 2 years, before only half a year. Google Analytics will also open up more API interfaces.

3. Offline conversion

If we can only track the behavior of the site, for some of the existing online and physical stores on the site owners to analyze the omission of a large piece. Now with the new API, you can send data to Google Analytics from anywhere including customer relationship management systems, call centers, and POS machines, which will allow us to document all the real user interactions.

Of course, whether to pass the data to Google is also a problem to be considered, although Google does not do evil, if the data are internal employees or third parties to obtain, this is highly confidential Ah, competitors to the most sensitive information, they found the consequences will be even more disastrous.

4. Ownership of all channels

The attribution model is only available in the billing version, and if it is used, it can only be a custom model. In addition, you will have a 90-day backtracking window, along with the ability to select a conversion/transaction in the 1 million conversion sample.

5. Cost Data import

You can import expense data for any marketing campaign (Facebook,bing,seo, and so on), and then see the ROI of the input cost, so you don't have to switch n platforms to see the data.

6. Integrated activity Management

If you haven't heard of it, now all marketing campaign labels will be directly integrated into Google Analytics, and it has a simple tag manager that can help you create marketing campaigns and tag links instead of manual, or use the Clumsy URL Builder tool outside of GA.

Summary: The power of the overall analysis

It focuses on the user, not the access, and then focuses on getting action advice from the user, what are the conditions to do that? Just need to get some gimmicks or tricks to get users to log in. Web analytics never-ending, go on, boys.